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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Autoblog Minute: Finalists announced for 2016 Tech of the Year award

Here are the finalists for Autoblog's 2016 Technology of the Year award. Autoblog's Chris McGraw reports on this edition of Autoblog Minute, with commentary from Autoblog executive producer Adam Morath, AutoblogGreen editor-in-chief Sebastian Blanco, and Autoblog senior editor Alex Kierstein. Show full video transcript text [00:00:00] It's Fall here in Detroit and for us that means it's time for football, autumn beers, and the fourth annual Autoblog Tech of the Year awards. I'm Chris McGraw and this is your Autoblog Minute. Tech of the Year is one of our favorite things here at Autoblog. It's a time when we get celebrate all the best tech from the industry we love most. [00:00:30] - [00:01:00] [Commentary form Adam Morath, Sebastian Blanco, Alex Kierstein] Past winners include, Tesla's Supercharger network, FCA's Uconnect system and the BMW i8. In 2016 we're doing something a little different for Tech of the Year. We've separated our award into two categories. One award for best tech car, and a second award for best technology of the year. The nominees for best car in 2016 are: [00:01:30] the Tesla Model S, the Chevrolet Volt, and the BMW 7 series. The nominees for best tech in 2016 are: Apple CarPlay, Android Auto, Volkswagen's MiB II with AppConnect, Ford Sync 3, Audi's Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. [00:02:00] We're going to announce Autoblog's Tech of the Year winners in January at the 2016 North American International Auto Show, in Detroit. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Green BMW Chevrolet Ford Hummer smart Tesla Volkswagen Volvo Technology Infotainment Autoblog Minute Videos Original Video

GM cars and SUVs recalled for leaking transmission fluid

General Motors is recalling more than 194,000 vehicles from 2018 to 2020 due to transmission fluid leaks. The leaks stem from an auto stop-start component that may have been installed with loose or missing bolts. The leaking fluid can affect the transmission's performance, and if it leaks onto a hot exhaust component, could potentially cause a fire. GM says that to date, it knows of no accidents or injuries related to the defect. The issue affects models from all four GM divisions. From Chevrolet, the affected vehicles are: 2018 Malibu, 2018–2019 Cruze, 2018–2020 Equinox, 2018–2020 Traverse, 2019–2020 Blazer At Buick, the following models are included: 2018–2019 LaCrosse, 2019–2020 Encore, 2019–2020 Enclave, At GMC, the recall includes: 2018–2020 Terrain, 2019–2020 Acadia Cadillac has two affected vehicles: 2019–2020 XT4 and 2020 XT6 The recall is scheduled to begin in mid-December. Owners of the affected vehicles will be contacted. Dealers will inspect the transmission accumulator, and replace those with loose or missing bolts.