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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

CES 2020 and Carlos Ghosn | Autoblog Podcast #609

Welcome to a new decade of the Autoblog Podcast. In this week's episode, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Senior Editor, Green, John Beltz Snyder. First they talk about their early impressions of CES 2020 in Las Vegas, in particular how interesting Sony's Vision-S Concept is. Then they talk about the intriguing saga and daring escape of former Nissan boss and global fugitive Carlos Ghosn. After that, they turn their attention to what they've been driving, including the Genesis G70, Chevy Blazer and Hyundai Santa Fe. Finally, they help a listener pick a new fun toy to replace an unloved Porsche Cayman in the "Spend My Money" segment. Autoblog Podcast #609 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2020 And that excellent Sony Vision-S Concept What's going on with Carlos Ghosn? Cars we're driving:2020 Genesis G70 2.0T Sport RWD 2020 Chevrolet Blazer Premier AWD 2020 Hyundai Santa Fe 2.0T AWD Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2016 Chevy Colorado Duramax gets 31 mpg highway

The 2016 Chevrolet Colorado Duramax and its similarly diesel-powered GMC Canyon sibling are the most fuel-efficient new trucks on the market in America. The Environmental Protection Agency estimates 31 miles per gallon highway, 22 mpg city, and 25 mpg combined for two-wheel-drive Colorado and Canyon diesels. That's just good enough to take the pickup fuel-economy title from the Ram 1500 EcoDiesel HFE, which carries EPA estimates of 29 mpg highway, 21 mpg city, and 24 mpg combined. Four-wheel-drive models offer slightly lower economy figures of 29/20/23, respectively. Drivers can cover quite some distance, too – the GM twins' 21-gallon tanks mean a maximum range of 651 miles. <p>Your browser does not support iframes.</p> Diesel's reputation may be somewhat tarnished in the US after Volkswagen's emissions scandal, but Chevy wants to assure potential customers that there are no tricks with the Colorado's figures. The pickup's engine features NOx-reducing tech like exhaust gas recirculation, and the EPA and California Air Resources Board recently chose the truck to take the additional step of real-world emissions tests. The 2.8-liter Duramax four-cylinder with 181 horsepower and 369 pound-feet of torque had no problems with the more stringent evaluation, and "the agency expressed no issues or concerns," according to the company's statement. The diesel Colorado goes on sale this fall, and the Duramax costs $3,730 over a similarly equipped V6 model. We've gone ahead and included dueling press releases from both Chevy and GMC below for your reading pleasure. Related Video: CHEVROLET COLORADO DIESEL: AMERICA'S MOST FUEL EFFICIENT PICKUP 2015-11-09 2016 Colorado two-wheel drive model offers EPA-estimated 31 mpg highway Up to 7,700 pounds of trailering when properly equipped DETROIT – Chevrolet today confirmed that the 2016 Colorado two-wheel drive with the Duramax turbo-diesel will be the most fuel efficient pickup in America, offering an Environmental Protection Agency-estimated 31 mpg highway fuel economy. The EPA-estimated highway fuel economy for 2016 Colorado four-wheel drive diesel is 29 mpg. The EPA has issued a Certificate of Conformity for the Chevrolet Colorado Duramax diesel. The agency expressed no issues or concerns following its recent extensive testing and evaluation of the emission control system on the Colorado Duramax diesel.