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Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.

This SEMA special drag race is absurdly awesome

The SEMA Show came and went last month, and it showed us a ton of heavily modded goodies to dream about during the long, cold winter. The Motor Trend Channel on YouTube is keeping the party rolling a little longer, though, with a drag race inspired by the aftermarket event. All of the hosts were supposed to borrow a vehicle from the show for the big race, but only two of them actually cajoled companies into lending their wares. Still, the result includes four very cool and extremely different examples of the breadth of the automotive hobby. First up, there's a 1955 Chevrolet with a 535-cubic-inch (8.8-liter) Hemi V8 stuffed under the hood. Appropriately, it's dubbed the Blasphemi, and with skinny tires up front, fat rubber in the rear and a stripped interior, this this is made to go very fast in a straight line. Next, there's a stock Dodge Challenger SRT Hellcat boasting 707 horsepower. Plus, host Jessi Lang has her dog riding shotgun for the race. A Chevy Sonic RS with some body mods, downpipe and intake is also competing. Finally, the most bizarre of the quartet is a custom 1958 Jeep Forward Control with a 5.7-liter Hemi V8 and treads to replace the wheels. Obviously, the Blasphemi and Hellcat are the only two that really have a chance of winning, but check out the video to see which one crosses the finish line first. News Source: Motor Trend Channel via YouTube Aftermarket Chevrolet Dodge Jeep Truck Coupe Hatchback Off-Road Vehicles Racing Vehicles Performance drag race dodge challenger srt hellcat

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.