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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Submit your questions for Autoblog Podcast #316 LIVE!

We record Autoblog Podcast #316 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #316
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Nissan Leaf sets another monthly sales record, Chevy Volt remains steady

Here we go again. Another month in the books and another month of record sales by the Nissan Leaf in the US. For October, the world's best-selling pure EV sold 2,589 units, which is 29.3 percent more than October 2013. That makes it 20 times in a row that Nissan can say that last month sales were better than the same month a year before. All told, Nissan has sold 24,411 Leafs in the US this year, a new record, reflecting an overall Leaf sales rate that is up 35 percent, year-to-date. Nissan isn't stopping, either. A new TV ad, one that, "encourages consumers to kick gas" by saving money on fuel will start airing today in major markets, according to Toby Perry, director of Nissan's EV marketing. You can watch it below. As for the Chevy Volt, things remained steady last month in the face of a new model that's coming in the second half of 2015. Chevy sold 1,439 Volts last month, which is about the same as September (1,394) but down 28.8 percent from the October 2013 despite GM having its best overall US October sales this year since 2007. So far, 2014 Volt year-to-date sales are down 14.9 percent through the end of October compared to 2013. And that wraps up the flash report on monthly sales for these two long-standing plug-in vehicles in the US market. As always, we'll have our in-depth write-up of US green car sales available soon. For now, we await your comments, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.