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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Chevy confirms 2016 Camaro will have wheels, brakes

Good news, everyone! Chevrolet has issued yet another round of teaser images and information about the sixth-generation Camaro, set to debut in Detroit on May 16. This time around, Chevy's teaser images confirm that the new car will not only have wheels and tires (Goodyear Eagle F1s, no less), but brakes as well. On top of that, we now know that the new Camaro will be 28-percent stiffer than the outgoing model. "The more rigid body structure allowed the engineers to more precisely calibrate the steering and suspension systems because they didn't have to compensate for chassis flex. The lighter structure also enabled the size and mass of elements such as the wheels, tires and brakes to be scaled accordingly," GM said in a press release, which you can read below. We've already learned that the new coupe will be 200 pounds lighter than its predecessor, has a bunch of unique parts, and according to GM's Mark Reuss, will outperform the Ford Mustang in every way. Now, it's only a matter of time before we see the sixth-gen Camaro, but surely not before Chevy issues even more teasers and information. Related Video: 2016 Camaro is Stronger, Lighter and More Responsive Computer aided engineering contributes to 28 percent greater structural stiffness DETROIT – The engineering team spent 9 million hours of computational time honing the driving experience of the all-new 2016 Chevrolet Camaro before the first prototype turned a wheel. The structural modeling led to the Gen 6 Camaro being 28 percent stiffer than the current model. "The modeling abilities of computer aided engineering are advancing at incredible rates," said Jim Karlavage, Camaro program engineering manager. "Today, we can accurately model opportunities to add torsional strength without adding unnecessary mass. The result is a lighter, stiffer structure that benefits every aspect of the driving experience." The more rigid body structure allowed the engineers to more precisely calibrate the steering and suspension systems because they didn't have to compensate for chassis flex. The lighter structure also enabled the size and mass of elements such as the wheels, tires and brakes to be scaled accordingly. "The structural weight savings are compounded by opportunities to reduce un-sprung weight," said Karlavage.

GM to invest $632 million in Indiana plant for future pickup truck production

General Motors plans to invest $632 million in its Fort Wayne, Indiana, assembly facility to prepare the plant for future internal combustion engine full-size light duty trucks, it said on Monday. The investment will be used to support new conveyors, tooling and equipment for the plant that manufactures GM's Chevrolet Silverado 1500 and GMC Sierra 1500 trucks. GM has detailed more than $2.3 billion in planned investment in a series of announcements since last week as it works to retool existing North American auto plants and introduce more efficient next-generation internal-combustion full-size trucks and SUVs. Another investment announcement is planned later this week. The largest U.S. automaker is continuing to make big investments in gas-powered vehicles even as it vows to stop building them in 2035. Last week, GM said it was investing more than $500 million in its Arlington, Texas, assembly plant to prepare it for production of internal combustion engine full-size SUVs. GM faces increasingly stringent emissions requirements from California and the Environmental Protection Agency (EPA). Last week, GM also said it plans to invest more than $1 billion to re-tool two manufacturing sites in Flint, Michigan, to prepare for a new generation of its heavy-duty trucks. The Texas announcement highlights the company's commitment to continue "providing customers with a strong portfolio of (internal combustion) vehicles for years to come," GM said last week. On Tuesday, GM said it would invest C$280 million ($210 million) in its Canadian Oshawa Assembly to produce the next-generation internal combustion engine full-size trucks. GM paid $128.2 million in fines for failing to meet Corporate Average Fuel Economy (CAFE) program requirements for 2016 and 2017, records released recently show. The EPA in April proposed requiring a 56% reduction in projected fleet average emissions over 2026 requirements. (Reporting by David Sherpardson in Washington and Shivansh Tiwary in Bengaluru; Editing by Shilpi Majumdar and Conor Humphries) Plants/Manufacturing Chevrolet GM GMC