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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Experimental mid-engine XP-819 Corvette going up for auction

It seems to be commonplace that when a new Corvette is in development, rumors swirl about a possible mid-engine layout. As is the case of Chevy's most recent C7 Corvette, these rumors never pan out.
In any case, the idea for a 'Vette with an engine mounted behind the driver can probably all be traced back to a single car, the 1964 XP-819 prototype. Built as an "engineering exercise" back in 1964, the prototype was designed with a rear-mounted engine. History tells us that the idea of a rear-engine Corvette fizzled, and the XP-819 was eventually cut up into pieces and stored at a shop in Daytona Beach, FL.
After sitting for untold years, a restoration project started on the car, and while it isn't yet fully completed, the current owner of the car, Mid America Motorworks, will have the car on display at the 2013 Amelia Island Concours d'Elegance as a "driveable chassis" with hopes of having a fully completed car ready to bring to next year's show.

Very first Chevy Camaro found and restored

Restoring an important classic car can lead people down rabbit hole upon rabbit hole of discovered history in a process that's essentially automotive genealogy. Take the recent rejuvenation of the very first Chevrolet Camaro as an example. The owners started with a strong hunch that the vehicle might be something special and spent years researching to figure it all out before the mechanical work even began. Fisher Body kicked off work on the first Camaro on May 17, 1966, and it was delivered to General Motors just a few days later for final assembly. While the model has earned a place as an American performance icon since then, the original was built more to develop the production process and boasted just a 230-cubic-inch (3.8-liter) inline six and 3-speed transmission. After spending its first few months appearing in promotions, a Chevy dealer in Oklahoma got the gold car in December of '66. It was touted on the sales floor there for years, and the first private owner didn't come until 1969. This short documentary goes into astonishingly comprehensive detail about every bit of the first Camaro's history. If you just want to hear the story of the latest owners and their work to get the vehicle restored since 2010, skip about 11 minutes into the video. Or, of course, you could just enjoy the whole thing. News Source: PilotCarRegistry via YouTube, Camaro NewsTip: Chris P. Chevrolet Automotive History Auto Repair Maintenance Coupe Classics Videos history