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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Some 2012-13 Chevy Volts may not have enough battery coolant

The 2012 and 2013 model year Chevrolet Volt extended-range plug-in vehicle may have a battery glitch caused by low coolant levels. No recall has been issued and General Motors is taking care of the issue at no cost to drivers. Some of the affected Volts may have lower-than-advisable coolant levels because of some pesky air pockets in the car's cooling circuit. When the coolant levels get too low, the charging system for the battery powering the car's onboard generator (i.e. the Rechargeable Energy Storage System, or the RESS) may be shut down, turning one's Volt into a run-of-the-mill gas-powered car, and a pricey one at that. The Car Connection says GM is advising owners of the '12 and '13 Volts to contact their local Chevy dealer for a free fix. GM representatives didn't immediately respond to a request for comment from AutoblogGreen for more details. We believe this is a separate issue than the one that brought 8,000 Volts back to the dealers for a battery coolant fix, what GM called a "voluntary customer satisfaction effort," a few years ago. General Motors sold 23,094 Chevy Volts last year after selling 23,461 Volts in 2012, so that fix-it list may get fairly lengthy. Check out a GM-Volt.com user thread related to this issue here. *UPDATE: Chevrolet spokesman Randy Fox confirmed in an e-mail to AutoblogGreen that the company issued a service bulletin to dealers that they may need to top off coolant levels on certain Volts because of the issue, and that the vehicle will "return to normal charging operation" once that's done.

Chevrolet Camaros at SEMA are a mobile accessory catalog

Chevy's goal at the SEMA Show in Las Vegas this week seems to be to show as much of its Performance and Accessories catalog as possible. That's why it brought three different Camaros - two with V8s and one powered by a V6 - with all of the best goodies from the catalog already fitted.
We gave a more in-depth recap of the Performance Camaro V8 Concept, the Performance Camaro V6 Concept and the Performance Garage Concept already, but we figured you'd like a short recap for each. It should be noted, though, that you can order all of the items you see here for your own Camaro, so be sure to take a long, hard look at our live galleries, just in case you're in the market for some mods.
Essentially, the Performance Garage Concept and the Performance V8 Concept are the same car - the only difference is that the later features a whole host of aesthetic tweaks in addition to its aftermarket, shorty exhaust headers and 2.75-inch exhaust. (The Performance Garage Concept has been usefully placed on its side; the better to see the new parts added to the vehicle.) The Performance V6 Concept is notable because, despite being a V6, there's no shortage of performance goodies fitted. All three of the Performance Camaros benefit from items from the Camaro ZL1, which can also be ordered through the catalog.