2011 Chevrolet Silverado 2500 Work Truck on 2040-cars

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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Sunday Drive: Performance comes in many shapes and sizes

The Chevrolet Corvette has always stood out as a bastion of reasonably priced performance, and the latest 'Vette has that in spades. And while its expected starting price of around $120,000 certainly isn't cheap, it's an undeniable deal in the supercar world – remember, this thing'll do 210 miles per hour thanks to its 755-horsepower supercharged V8 engine. And did you get a load of that massive rear wing? Team Corvette's longtime foe, the Porsche 911, is similarly hellbent on ultimate performance. And as a reminder of how long the Corvette/911 rivalry has been melting tires we present the 1990 Porsche 911 as reimagined by Singer you see below. It's beautiful, it's green, and it's packing 500 air-cooled horsepower. You don't have to burn gasoline to go fast, as proven by the second-generation Tesla Roadster, which was revealed as a surprise late last week. Elon Musk says it'll be the quickest car in the world with a 0-60 time of just 1.9 seconds. And while you may not think of a semi truck when you think speed, the Tesla Semi can do 0-60 in 5 seconds flat unloaded, or in 20 seconds with a load of 80,000 pounds. Compared to today's crop of diesel semis, that's amazing. Continuing the truck theme, we present an artists rendering of what the next-generation Ram 1500 pickup may look like. Spoiler alert: Ram's mini-semi look is giving way to something much more modern. There may even be a first-of-its-kind split tailgate at the rear. And if you don't think the Ram 1500 has anything to do with performance, we should remind you that it's one of the cheapest ways to get a tire-shredding Hemi V8 engine in America. 2019 Chevy Corvette ZR1: All hail the 755-horsepower C7 king This is the first Porsche 911 to get Singer and Williams' 500-horsepower engine Tesla Roadster surprise reveal | 'Quickest car in the world' Tesla Semi Truck revealed: Here are the key details This could be the next-generation 2019 Ram 1500 2019 Ram 1500 spotted with split tailgate

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.