2006 Chevrolet Silverado 2500 Hd Lt Extended Cab Pickup 4-door 6.6l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

The U-2 spy plane needs high-performance cars to help land

Typically, aircraft deploy their landing gear from three main points. Most military aircraft, for example, deploy two gears at the back and one forward, like a tricycle. Some civilian aircraft flip the layout, with two in front and one in back - tail-draggers. The U-2 Dragon Lady is wildly different than any of these. With a 103-foot wingspan but a body that's just 63-feet long, the layout of the U-2 makes a traditional landing setup infeasible. Instead, the U-2 utilizes a pair of wheels, one up front and one in back. With such a bizarre layout, landings are so tough that since the U-2's earliest flights at Area 51, the US Air Force has used high-performance chase cars to guide the pilot down safely. The landing process isn't over there, though. As this video from Sploid shows, balancing out the aircraft to fit the detachable "pogos" – think training wheels for spy planes – is a comical procedure requiring a number of airman using their full body weight to even out the U-2. This video also recaps some of the great vehicles that have served as chase vehicles for this legendary spy plane. They include Chevrolet El Caminos, and the Fox-body Ford Mustangs so favored by the California Highway Patrol. For the last several years, the USAF has utilized products from General Motors, using fourth-generation Chevy Camaros, before switching over to the Pontiac GTO and most recently, the awesome Pontiac G8. It's fair to say that if you're a gearhead in the Air Force, this is the job you want. Check out the video, embedded up top. News Source: Sploid via YouTubeImage Credit: Sploid Chevrolet Ford GM Pontiac Military Performance Videos

GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado