2004 Chevrolet Silverado 2500 Hd Duramax on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

2020 Chevy Corvette Stingray vs the world: How it compares on paper

The 2020 Chevy Corvette Stingray in its base form offers an astonishing amount of performance for the money. In fact, so impressive is the car's spec sheet that the Corvette kind of exists in two different competitive sets: one of cars priced similarly, and another with cars of similar performance and reputation. To get a feel for how it handles each of these segments, we've compiled specifications for those two sets of players. You can find the first set below, which looks at cars of roughly the same price point. Following that is a bit of analysis, and then there's a chart of cars with similar performance and reputation. And that chart will also have some analysis. Though final pricing for the Corvette hasn't been announced yet, we know the Corvette will start at less than $60,000. And as far as pricing goes, its closest competitor is the Porsche 718 Cayman, which also starts at just under $60,000. Both are mid-engined and rear-drive, but the Corvette offers an extra 195 horsepower and 190 pound-feet of torque. The Cayman does boast a curb weight of right around 3,000 pounds, so it weighs a few hundred pounds less than the Corvette, but it's likely not enough to make up for the power deficit. The Corvette's sub-3.0-second 0-60 time bears this out against the Cayman's best 4.5-second run. Impressively, though, the Cayman has more cargo space than the Corvette in a package that's nearly 10 inches shorter. The Cayman also still offers a manual option for those that prefer self-shifting. The 2020 Toyota Supra is on the cheap end of this sports car class, just crossing $50,000. It also boasts more power than the Cayman, though it's still down by 160 ponies and 105 pound-feet of torque to the C8. It's also about as roomy as the Corvette, despite being about the same size as the Cayman. Cargo space is a bit tighter. Its driving characteristics will likely differ, too as the Supra sits on a front-engine platform. It might even feel closer to a C7 Corvette in some ways. The other mid-engine entry in this price range is the 2019 Alfa Romeo 4C Spider. Its small 1.7-liter turbo inline-4 only makes 237 horsepower and 258 pound-feet of torque, but it's also far and away the lightest of this group at 2,487 pounds. That's roughly 1,000 pounds lighter than the Corvette. It isn't as fast as the Corvette in a straight line, but that lightness surely pays dividends in cornering and braking.