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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Driving Granatelli's turbine-powered 1978 Chevy Corvette [w/video]

With its curvy snout and feminine haunches, the third-gen Chevrolet Corvette looks like a dreamy – if dated – exemplar of Sports Car Fantasy 101 when viewed through modern eyes. This particular specimen circa '78, clad in silver and black paint with red pinstripes, appears to be a well-preserved example from the era. Apart from its low-profile Pirellis, slightly raised and slotted hood, spacious stance and a certain hand-painted descriptor alongside its crossed flag logos, you'd never guess there's a Space-Age propulsion unit powering this Coke bottle-bodied ride. Climb inside, and you're presented with aircraft gauges and big, colorful square buttons in the center panel. It takes a push of the "Ignitor" button, a tap of the starter button, and a slide of a T-handle for this nearly 40-year-old sports car to start sounding like Gulfstream G650 ready for takeoff. Yep, you're sitting in an 880-horsepower, turbine-powered Corvette, the only one of its kind in the world. Welcome to the whoosh. What The...? Built by Vince Granatelli, son of Indy 500 guru Andy Granatelli, this curious Corvette came into being by cramming a Pratt & Whitney ST6N-74 gas turbine engine into the donor car's lengthy front end. The same type of Jet A-burning mill powered Granatelli Senior's STP-sponsored racecar at the 1967 Indianapolis 500, where it famously led most of the 198 of 200 laps until a $6 transmission bearing failed, knocking it out of the race. The idea of turbine power usurping internal combustion was so threatening that Indy's governing body restricted turbine performance into obsolescence thereafter. A turbine-powered Corvette sounds excessive because it is. But there are also things about this 880-horsepower, 1,161-pound-feet monster that might surprise you. While it smacks of futurist exoticism and cost a then-dizzying $37,000 in 1967, the Canadian-built powerplant uses 80 percent fewer parts than an internal combustion V8 and will run on virtually anything combustible – whiskey, diesel, even Chanel No. 5. Though it's triple the length of a V8, the Pratt & Whitney beast weighs only 285 pounds. It's also one hell of a robust workhorse, typically serving as an auxiliary power unit for commercial aircraft or a generator in oil fields, where it can run for tens of thousands of consecutive hours before needing an overhaul. To adapt the Chevrolet for jet duty, the nose section was gutted and a sub-frame was built to compensate for the loosey-goosey front end.

Ferrari SUV and Aston Martin in Formula E? | Autoblog Podcast #529

This week, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They discuss Ferrari's SUV plans as well as Aston Martin's Formula E consideration. They also talk about cars we've driven including the Chevy Colorado ZR2, a Nissan Rogue ProPilot prototype and a Ford Shelby GT350. This week's podcast also features a car you don't need a license to drive. Autoblog Podcast #529 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari SUV FCA keeping Jeep Aston Martin mulls Formula E Cars in the office: Ford Shelby GT350, Chevrolet Colorado ZR2, Nissan Rogue with ProPilot Assist The List: Drive a car that requires no license 3 Big Questions: Ferrari SUV or Lamborghini SUV? Chevy Colorado ZR2 or Toyota Tacoma TRD Pro? Ford Shelby GT350 with or without Performance Package? Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Green Podcasts Aston Martin Chevrolet Ferrari Ford Jeep Lamborghini Nissan SUV Electric Performance Videos Formula E shelby nissan propilot