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Weekly Recap: Lamborghini to build SUV

Finally, Lamborghini will build a sport utility vehicle. The Italian supercar maker confirmed this week that it will launch a luxury SUV in 2018. It will be built at Lamborghini's soon-to-expand factory in Sant'Agata Bolognese in Italy, and will double the company's current sales volume. Lamborghini did not announce a name for the vehicle or other details, but noted a concept version, the Urus, was displayed at the Beijing motor show in 2012. It will be sold around the world, but it's expected to be a critical offering in the United States, China, and the Middle East. The automaker projects the SUV will sell about 3,000 units per year, and it will be the third product in Lamborghini's portfolio. It currently sells the Huracan and Aventador supercars. "The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era," Lamborghini chief executive Stephan Winkelmann said in a statement. The project is also a boon for Italy, which will get 500 new jobs in the Emilia Romagna region as Lamborghini's factory will nearly double in size. Ian Fletcher, principal analyst for IHS Automotive, said the SUV will position Lamborghini for future growth. "It could well also bring new customers to the brand [who] may find the dramatic styling of Lamborghini products appealing, but find its typical sports cars restrictive," he said. "If it is a success, the SUV could be a catalyst to Lamborghini broadening its portfolio further." OTHER NEWS & NOTES GM invests in Chevy Camaro factory General Motors is investing $175 million to upgrade its factory in Lansing, MI, to build the 2016 Chevy Camaro. The investment will pay for new tooling and equipment. The improvements include three new paint systems and two new robotic framers. GM will add a second shift at the factory to build the Camaro, resulting in 500 jobs. The automaker had dropped the plant to one shift last year amid slow sales for its products, the Cadillac ATS and CTS. GM is spending $5.4 billion over the next three years to upgrade its US facilities. Last week, GM announced plans to spend $439 million to build a new paint shop for the Chevy Corvette. While the Camaro and Corvette plant improvements are intriguing to enthusiasts, GM also confirmed this week that it is investing $1.2 billion in its Fort Wayne (IN) factory that builds trucks.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Chevrolet Chaparral 2X Vision Gran Turismo could only work in a video game [w/video]

There's something wondrous about the Vision Gran Turismo series of concepts that has let companies go wild with completely imaginary concepts for Gran Turismo. For Chevrolet's crack at the idea, it has taken a page out of its performance past with the Chaparral Can-Am racers of the '60s and '70s, with its designers having reinterpreted that period look for the future of motorsports as the Chaparral 2X. In real life, the 2X looks even better than in earlier photos. The design takes inspiration from someone in a flying suit with head down and arms outstretched, an influence you can really see that in the vehicle's shape. The driver lies facedown inside with the instruments projected onto a visor. Unfortunately, the powertrain here is a complete flight of fancy and works purely in the video game world. It imagines a laser propelled by lithium-ion batteries and an air-powered generation to make 900 horsepower. The 2X has a theoretical top speed of 240 miles per hour and hits 60 mph in a lightning-quick 1.5 seconds. Scroll down to see the concept on video with Chevrolet designers describing their inspiration and read the company's full announcement. It's also downloadable in Gran Turismo 6. Chevrolet to Show Chaparral Vision Gran Turismo Concept Boundary-pushing, Chevy-powered race cars changed motorsports design DETROIT – When racers Jim Hall and Hap Sharp founded Chaparral Cars in 1962, few could have guessed how they would shake up the conformities of the racing world – and fundamentally change it. Through pioneering applications of aerodynamics and aerospace technology, and a partnership with Chevrolet Research and Development, Chaparral Cars advanced the science of racing cars. It also triumphed on the track over well-established sports car companies from around the world, using Chevrolet horsepower. It was that spirit of innovation that inspired the Chevrolet Chaparral 2X VGT concept race car developed for the Vision Gran Turismo project, which celebrates the 15th anniversary of PlayStation® racing game Gran Turismo by inviting manufacturers to give fans a glimpse into the future of automotive design. It will debut at the Los Angeles Auto Show, Nov. 19, and gamers will be able race the Chaparral 2X VGT following the release of an online update for Gran Turismo 6 during the holiday season.