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Auto blog

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

2014 Chevrolet Silverado and GMC Sierra debut all-new designs, three new engines

General Motors has finally dropped the curtain on the 2014 Chevrolet Silverado and 2014 GMC Sierra. Both trucks have undergone substantial revisions with updated versions of the company's 4.3-liter V6, 5.3-liter V8 and 6.2-liter V8 engines. In a shot across the bows of both Ford and Chrysler, GM says it won't use a V6 engine adapted from passenger car applications. Instead, it developed the 4.3-liter engine based on its proven truck-duty architecture.
All three mills will boast direct injection fuel systems as well as a new cylinder head design. Combined with a revised piston, the new engines feature a smaller combustion chamber with a compression ratio of 11:1 or higher depending on the application. Cylinder deactivation and continuously variable valve timing are all part of the recipe, and each engine is paired with a six-speed automatic transmission with auto grade breaking. So far, no fuel economy or horsepower figures have been released, though GM says the new engines will best their predecessors in both areas.
Outside, the trucks feature a number of enhancements to reduce drag and wind noise, and GM claims both the Silverado and Sierra will offer buyers some of the quietest cabins in the class. Extended cab models now feature front-hinged rear doors to allow easier access to the back passenger area, and Crew Cab buyers can now select between a five-foot, eight-inch bed or a six-foot, six-inch bed. Buyers with a mind toward going off road will also rejoice in the return of the Z71 package, complete with Rancho shocks, front tow hooks and additional under-body protection.