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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Driving Granatelli's turbine-powered 1978 Chevy Corvette [w/video]

With its curvy snout and feminine haunches, the third-gen Chevrolet Corvette looks like a dreamy – if dated – exemplar of Sports Car Fantasy 101 when viewed through modern eyes. This particular specimen circa '78, clad in silver and black paint with red pinstripes, appears to be a well-preserved example from the era. Apart from its low-profile Pirellis, slightly raised and slotted hood, spacious stance and a certain hand-painted descriptor alongside its crossed flag logos, you'd never guess there's a Space-Age propulsion unit powering this Coke bottle-bodied ride. Climb inside, and you're presented with aircraft gauges and big, colorful square buttons in the center panel. It takes a push of the "Ignitor" button, a tap of the starter button, and a slide of a T-handle for this nearly 40-year-old sports car to start sounding like Gulfstream G650 ready for takeoff. Yep, you're sitting in an 880-horsepower, turbine-powered Corvette, the only one of its kind in the world. Welcome to the whoosh. What The...? Built by Vince Granatelli, son of Indy 500 guru Andy Granatelli, this curious Corvette came into being by cramming a Pratt & Whitney ST6N-74 gas turbine engine into the donor car's lengthy front end. The same type of Jet A-burning mill powered Granatelli Senior's STP-sponsored racecar at the 1967 Indianapolis 500, where it famously led most of the 198 of 200 laps until a $6 transmission bearing failed, knocking it out of the race. The idea of turbine power usurping internal combustion was so threatening that Indy's governing body restricted turbine performance into obsolescence thereafter. A turbine-powered Corvette sounds excessive because it is. But there are also things about this 880-horsepower, 1,161-pound-feet monster that might surprise you. While it smacks of futurist exoticism and cost a then-dizzying $37,000 in 1967, the Canadian-built powerplant uses 80 percent fewer parts than an internal combustion V8 and will run on virtually anything combustible – whiskey, diesel, even Chanel No. 5. Though it's triple the length of a V8, the Pratt & Whitney beast weighs only 285 pounds. It's also one hell of a robust workhorse, typically serving as an auxiliary power unit for commercial aircraft or a generator in oil fields, where it can run for tens of thousands of consecutive hours before needing an overhaul. To adapt the Chevrolet for jet duty, the nose section was gutted and a sub-frame was built to compensate for the loosey-goosey front end.