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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM issues stop-sale for 3 SUVs over incorrect MPG rating

This week, GM sent a memo to Chevy, GMC, and Buick dealers to tell them to stop selling three SUVS. The 2016 Chevy Traverse, the GMC Acadia, and the Buick Enclave all have EPA window stickers that show higher fuel economy ratings than the vehicles actually have. Unlike other recent – and very public – fuel economy ratings problems from VW and Mitsubishi, it doesn't seem like GM did anything wrong with the testing for these vehicles, it just misprinted the labels. New labels are being printed and should arrive at dealerships this weekend and early next week. After that, the SUVs will be able to be sold and delivered again. The official fuel economy rating for the three SUVs are all the same. The correct numbers for the all-wheel drive versions are 17 miles per gallon combined, 15 city, and 22 highway. The stickers say the SUVs get 17/24/19. The front-wheel driver models were also incorrectly labeled, and the total number of affected vehicles is 59,823. In the memo, GM said the problem was caused by an "inadvertent error," Automotive News says. GM is working with the EPA to solve the issue. We have asked GM for a comment on the mistake and will update this post if we hear back. Related Gallery 2013 GMC Acadia View 16 Photos News Source: Automotive News – sub. req. Government/Legal Green Buick Chevrolet GM GMC Fuel Efficiency mpg gmc acadia chevy traverse

Chevy SS prototype spotted wearing Pontiac G8 clothes

Do not adjust your computer screen, you are not seeing the rebirth of the Pontiac brand. General Motors has chosen to use a G8 to disguise a test mule for the latest prototype of the forthcoming Chevrolet SS. The G8 was closely related to the Holden Commodore and Vauxhall VXR, the platform upon which the new Chevrolet performance model will be based. It should come as little surprise, then, that GM has opted to use the cladding from the former G8.
Thought the front clip of this mule is pure Pontiac, note the vents immediately behind the front wheel. That is a distinctive design hallmark of the Vauxhall VXR. Also note that this vehicle is right-hand drive, as the Holden and its Chevy counterpart will be very closely related. That likely includes potential drivetrains. The spy photos of this mule also reveal very wide rear tires, and rear wheels that do not match the fronts.