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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Texas cops pull armed suspect from burning car

A high-speed chase through Fort Worth, Texas ended in dramatic fashion earlier this month when FWPD pulled armed burglary suspects from the burning wreckage of their escape vehicle. According to NBC DFW, Fort Worth police were dispatched to Avington Way on the evening of July 16 to investigate reports of a burglary. The burglary victim told police he had arrived home to find three individuals hauling his property out of his house. When he approached them, one of the suspects pointed a handgun at him and told him to stay back. Then all three suspects climbed into a silver Dodge Avenger and sped away. FWPD officers spotted the Avenger a short time later on Sycamore School Road and, after the car refused to pull over, the chase was on. Police chased the burglary suspects through the city at speeds approaching 100 mph until the Avenger blew a red light and was t-boned by an oncoming pickup at the intersection of California Parkway and James Avenue. As the pursuing officers closed in on the disabled car, it suddenly caught fire. One suspect bailed out and ran for it, but the remaining two were trapped inside with the flames quickly mounting. Despite the spreading fire and the threat of armed suspects in the vehicle, police officers rushed to pull the men from the wreck. The driver was removed easily, but the passenger was unconscious and trapped behind a crushed passenger door. The scene was caught on the officers' body cameras as they pried the door open with their bare hands. Eventually the officers got the semi-conscious man out of the passenger seat just as the car was completely engulfed in flames. "It was pretty dramatic. We recruit people that can think on the fly, think quickly, and perform under pressure," FWPD Sergeant Marc Povero told WFAA. All three suspects are facing charges for burglary, and the driver was charged with evading arrest. News Source: WFAA, NBC DFW Auto News Chevrolet Dodge Driving Safety Truck Police/Emergency Sedan fire car fire burglary

Leaked GM document shows GMC Sierra I6 diesel is more powerful than F-150's

GM told us earlier this year that the 2019 GMC Sierra would be getting a 3.0-liter I6 diesel option, but it never mentioned power or fuel economy figures. Hold the phone though, because a leaked GM Canada document just showed up online that lists out the details we've been waiting for. Originally published by TFL Truck, the 3.0-liter oil-burner supposedly makes 282 horsepower and 450 pound-feet of torque. For those who are counting, that's more than the Ford F-150's 250 horsepower and 440 pound-feet from its 3.0-liter diesel. It soundly bests the 240 horsepower and 420 pound-feet of torque from Ram's 3.0-liter diesel as well. Fuel economy is another story, though. The promotional material states that it will get 28 mpg on the highway, which is 2 mpg short of the F-150's 30 mpg — mind you, it's only capable of that magical 30 mpg figure in rear-wheel drive form. There's another caveat here, too; these are numbers for Canada, so they're not exactly finalized EPA figures. However, we wouldn't expect drastic differences between the two when the American numbers come out. The leaked documents also state the diesel Sierra will be capable of towing 7,800 pounds. That number seems remarkably low when compared to the F-150, which can tow up to 11,400 pounds with its diesel. Extra power and torque would have us assume that GM could get even better numbers than Ford, so we're going to hold our final judgment for official word. A 10-speed automatic will do the shifting on the diesel, just like on the 6.2-liter V8. Since the Chevy Silverado is also expected to get this engine, we can assume the figures would be almost, if not identical, to those we see here. We recently drove the 2019 Sierra and Silverado without the diesel engines, so go check those reviews out if you'd like to know more of our thoughts on the redesigned GM trucks. Related video: