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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM throttles back Chevy Malibu, Buick LaCrosse production over swollen inventories

As inventory of the Chevrolet Malibu and Buick LaCrosse continues to pile up, General Motors will be idling its Fairfax Assembly Plant for two weeks, according to Automotive News. This move comes about a month after the plant was shut down for three weeks in late December and early January for the same reason. As of January 31, the GM had a 94-day supply of Malibu stock while the LaCrosse was a little worse with a 117-day supply.
Just last week, GM announced that it would be investing $600 million in upgrading this plant, but it's unclear what future plans the company has in store for Fairfax considering slow sales of both the plant's models. We do expect a refreshed and more luxurious LaCrosse shortly and an early design update for the Malibu to be announced at some point this year, although we have had no official word as to when either will happen.

First 2015 Chevy Corvette Z06 engine blows up at just 891 miles

You've waited and watched and waited some more for the arrival of your 650-horsepower, $78,000 Chevrolet Corvette Z06. Finally, that joyous day arrives and you eagerly, but gingerly, begin to break-in the 6.2-liter supercharged V8 monster under your hood. Then 900-odd miles after delivery, your excitement grinds, quite literally, to a halt. That's what the owner of one 2015 Z06 claimed happened to him when a simple break-in drive resulted in a lunched engine. The owner, known as Lawdogg149 on Corvette Forum, says he was out breaking-in his car ahead of a January track event when it happened. "While making a pull from 35 miles per hour, I accelerated and shifted short of redline, and boom - the car began knocking. I pulled over and popped the hood. I could hear a loud knock coming from the No. 6 cylinder area along with a serious, grinding, metal-on-metal sound coming from the supercharger area," Lawdogg wrote. A subsequent trip to the dealer confirmed his concerns, with the service facility telling Lawdogg that the No. 6 valvetrain had failed. The dealer couldn't research the issue further, though, as General Motors requested the engine be returned for a more thorough evaluation. The good news for the Z06's unlucky owner, at least, is that GM will be covering the engine replacement under warranty, an expense that Corvette Forum estimates is a nearly $24,000 procedure. At this point, the two leading theories behind the engine's detonation involve a manufacturing defect – which could be why GM is so keen to tear the blown powerplant down – or a mistake on the part of Lawdogg. As Motor Authority points out, such an error could be something as simple as the Z06's owner accidentally shifting to first rather than third during his 35-mph pull. If, however, there's a deeper manufacturing problem with the Z06's engine, this might not be the only case we end up hearing about.