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Motor Trend reveals 2016 Chevy Camaro as Car of the Year

The 2016 Chevrolet Camaro beat some very steep competition to earn the Golden Calipers as Motor Trend's Car of the Year. The magazine praised the sixth generation's fantastic engines, great handling, and lighter platform. "Our 2016 Car of the Year, the Chevrolet Camaro, is one of the finest driving vehicles in the world at any price," editor-in-chief Edward Loh said, "though its price is well within reach of the average consumer." The Camaro conquered some high-performance challengers to take the victory, including the Audi TT, Mazda MX-5 Miata, and Mercedes AMG GT S. It also bested technologically cutting-edge vehicles like the BMW 7 Series and Toyota Mirai. The latest Honda Civic rounded out the competition. To earn the prestigious award, nine judges evaluated the finalists in six categories: advancement in design, engineering excellence, safety, efficiency, value, and performance of intended function. The Volkswagen Golf won last year. In an engaging story on Motor Trend's website, it explains what a revelation the new coupe is and that they consider the model the best production pony car ever. The piece is well worth a read. Motor Trend also handed out the Person of the Year honor to Subaru of America President and Chief Operating Officer Thomas Doll. It praised him for the Japanese brand's massive success in the US like tripling deliveries since 2007. "By any measure, the business Tom Doll leads is an outstanding success," editor-at-large Angus MacKenzie said. "And he is the person whose unique vision and quiet leadership made it happen." Related Video: MOTOR TREND Announces 2016 "Of The Year" Winners Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year announced during live ceremony and webcast in Los Angeles LOS ANGELES, Nov. 16, 2015 /PRNewswire/ -- Today, for the first time in the brand's 66-year history, MOTOR TREND announced winners of the Golden Calipers for Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year at a red-carpet gala in front of an audience of industry insiders and celebrity guests. The awards show was also streamed live on the MOTOR TREND Channel on YouTube, with 3.5 million subscribers the world's largest automotive video channel, and on MOTOR TREND OnDemand, the brand's new subscription video on demand (SVOD) channel. A replay of the event broadcast is available for free at motortrendondemand.com. "What an amazing evening!

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM diesel pickups first to undergo extra EPA, CARB testing

The effects of Volkswagen's long-running diesel emissions evasion are starting to spill over to other automakers, but General Motors is taking things in stride. The 2.8-liter, four-cylinder Duramax in the 2016 Chevrolet Colorado and GMC Canyon is the first engine to get extra scrutiny by the Environmental Protection Agency and the California Air Resources Board, Automotive News reports. Rather than just the usual in-lab test, it's also being checked on the road. However, the extra evaluation shouldn't have any impact on when the trucks with his mill hit dealers later this fall. "We're in our final stages of the EPA certification, and our launch is on track," Chevy spokesperson Otie McKinley tells Autoblog. The four-cylinder diesel in the trucks makes 181 horsepower and 369 pound-feet of torque, and the automaker is touting low NOx production. In the announcement for the Colorado's specs, the company calls it "the cleanest diesel truck engine ever produced by General Motors." The tech includes exhaust gas recirculation to lower combustion temperatures and improve emissions. There's also a urea tank like on the bigger diesels for full-size trucks, and it gets refilled in time with oil changes. An indication on the instrument panel lets drivers know when that's needed, too. Even with the more demanding testing, the company doesn't seem too worried about the four-cylinder passing. "Part of our development process is on-road and off-road [laboratory] testing," Scott Yackley, Chevy Trucks assistant chief engineer, said to Automotive News. In the wake of the VW scandal, the EPA has pledged more rigorous testing. Before, on-road emissions evaluations were largely limited to heavy-duty vehicles, but the agency has decided to apply the checks more often to other models. There's also now greater cooperation with Canadian authorities.