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Chevrolet Malibu gets aggressive redesign for 2016

Cars like the Ford Fusion, Kia Optima and Chrysler 200 have recently raised the styling bar in the midsize sedan game is. In that regard, the rather anonymous Chevrolet Malibu has suffered in recent years. That no longer appears to be an issue with the 2016 Malibu, which is simply caked with interesting elements. The wide, aggressive grille, expressive headlights and angled LED running lamps make the Malibu look like the Impala's much angrier little brother. In back, the Impala inspiration is there, but like the fascia, it's noticeably more aggressive, with a sharper cant to the taillights and a pair of large, integrated dual exhausts (at least on the 2.0-liter, turbocharged model being featured by Chevy). Designers also worked to give the 'Bu a bit more character in the profile, adding a pair of character lines to cut back on the last-gen car's slab-sided looks. While the exterior could almost be described as sporting, the brown-and-beige color scheme in the cabin is noticeably more relaxed. A large, central MyLink system sits atop the dash, while drivers will also have access to a dedicated display in the instrument cluster. A thick-rimmed, three-spoke steering wheel is a bit on the large side, but still looks like a nice piece to work. You can read a lot more about the new 2016 Malibu in our original post from early this morning. But before you do that, have a look at our full gallery of live images from the floor of the Javits Center. All-New Malibu is Larger, More Technological and Efficient New hybrid sedan projected to offer combined rating north of 45 MPG DETROIT – Chevrolet today introduced the all-new 2016 Malibu – a completely restyled midsize sedan engineered to offer more efficiency, connectivity and advanced safety features than ever. An all-new hybrid powertrain, which leverages technology from the Chevrolet Volt, will help offer a GM-estimated combined rating north of 45 mpg. The Malibu's standard 1.5L turbo powertrain is projected to offer 37 mpg highway. The 2016 Malibu is also longer and lighter, with more interior space and improved fuel efficiency. Its wheelbase has been stretched close to four inches (101 mm), and it is nearly 300 pounds (136 kg) lighter than the current model. "Midsize customers tell us they want great fuel economy, connected technologies, wrapped in a gorgeous exterior. This is exactly what the 2016 Malibu was engineered to do," said Jesse Ortega, Malibu chief engineer.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.