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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

2021 GMC Canyon trims overhauled, SL and SLT disappear

Until this year, the GMC Canyon has offered six trims in two drivetrains: SL, a base model simply called Canyon, SLE, All Terrain, SLT, and Denali, with all but the SL available in either 2WD or 4WD. GM Authority credits "dealer sources" for news that the 2021 Canyon has had its trim steps overhauled. According to the chart in the report, the SL and SLT are no more, the base Canyon gets replaced by a trim called Elevation Standard, and SLE turns into Elevation. We already know that All Terrain has given way to AT4, while Denali remains in the top spot. Trim content doesn't change with the names, but there's no equivalent for the SLT trim in terms of spec. The GMC site lists the 2020 SLE and SLT on the same page, and a shopper must burrow into the spec comparison page to figure out the differences. The SLT only comes with the 3.6-liter V6 and eight-speed transmission, and makes features like remote start, climate control, heated mirrors, heated seats, hitch guidance, and a spare tire standard equipment. It also chromes the exterior door handles, and offers a Cocoa/Dune leather interior that can't be had on the SLE. It's possible the SLT's $4,700 premium over the SLE led more buyers to start with the SLE and add the engine and options they wanted.   We have a number of questions that we'll need to wait for GMC's official announcement to answer. The 2020 Canyon offers an Elevation Edition package for $650 that adds a black grille with body-colored surround, and 18-inch Satin Graphite wheels in all-terrain rubber. There's also a California Elevation Special Edition for $1,195 with all-weather floor liners, assist steps, and mud flaps. They could be optioned on the SLE but not the SLT. With the addition of two Elevation trims, we'll find out if the packages get renamed or go away. Separately, CarBuzz spotted a 2021 GM Fleet Order Guide that mentions a leveling kit option, LPO Code SQS, for the Canyon and the Chevrolet Colorado. We noted the inclusion of a leveling kit in the coming Canyon AT4 Off-Road Performance Package. According to the order guide, the option can be ordered only for the Canyon AT4 trim, but it's not clear if that's an a la carte choice or if buyers must order the Off-Road Performance Package. On the Chevy, the rake-removal equipment can be had with the Colorado 4x2 Z71 or the 4x4 Work Truck, LT, and Z71. Related Video:

GM posts $4 billion third-quarter profit thanks to trucks and SUVs

DETROIT — General Motors is posting huge third quarter numbers, pulling in $4 billion in profit over three months after losing money due to the virus outbreak. GM's adjusted earnings were $2.83 per share, easily outpacing Wall Street's per-share projections of $1.43, according to a survey by FactSet. Revenue of $35.5 billion also edged out most expectations. Shares jumped almost 6% before the opening bell Thursday. The company swung back from a $806 million loss in the second quarter, when it was restarting factories shuttered for safety during the early stages of the pandemic. The Detroit automaker joined most global automakers in reporting better-than-expected earnings from July through September as sales across the globe started to rebound from coronavirus lockdowns, especially in China. GM sales in China jumped 12% in the third quarter, with sales of its Buick and Cadillac brands both rising more than 25%. In the U.S., GMÂ’s most profitable market, sales fell 9.9% in the third quarter compared with a year ago, but were a dramatic improvement over the 34% drop in the second quarter. Sales improved sequentially each month, the automaker said, an encouraging trend. GMÂ’s profit was boosted by higher-priced pickup trucks and large SUVs, which have seen strong sales in the U.S. through the pandemic. It was the best quarter on record for GM's Chevrolet Blazer. Sales of the Cadillac XT6 spiked 45% in the U.S. over last year. Large pickups also sold well. GM also said it was pumping $2 billion into its Spring Hill, Tennessee manufacturing plant to push its transition to produce electric vehicles. Last week, crosstown rivals Fiat Chrysler and Ford reported strong third-quarter net income. FCA said it made $1.4 billion for the period, while Ford earned $2.39 billion. Related Video: Earnings/Financials Buick Cadillac Chevrolet GM GMC