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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Colorado and GMC Canyon recalled for opening console lids

The Basics: General Motors is recalling 9,200 examples of the 2016 Chevrolet Colorado with build dates between August 25, 2015 and September 24, 2015, and the 2016 GMC Canyon manufactured from August 28, 2015 to September 24, 2015. In total, 8,763 of these pickups are in the US, and the rest are in Canada or Mexico. The Problem: The console compartment lid could open in a crash, and the items inside the storage compartment might hit occupants during the accident. This fault puts the pickups out of compliance with the Federal Motor Vehicle Safety Standard. Injuries/Deaths: None reported. The fix: Dealers will replace the console compartment door latch assembly with an improved part. If you own one: GM has not yet told NHTSA when the repairs for these pickups begin. Related Video: RECALL Subject : Console Door may not Fully Latch/FMVSS 201 Report Receipt Date: DEC 01, 2015 NHTSA Campaign Number: 15V807000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 8,763 All Products Associated with this Recall Vehicle MakeModelModel Year(s) CHEVROLET COLORADO 2016 GMC CANYON 2016 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2016 Chevrolet Colorado trucks manufactured August 25, 2015 to September 24, 2015, and GMC Canyon trucks manufactured August 28, 2015 to September 24, 2015. The affected vehicles have a console compartment lid latch assembly that may fail to keep the compartment door closed in the event of a crash. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard (FMVSS) number 201, "Occupant Protection in Interior Impact." CONSEQUENCE: If the console compartment door does not remain closed in a crash, the contents stored in the console may strike the vehicle occupants, increasing their risk of injury. REMEDY: GM will notify owners, and dealers will replace the console compartment door latch assembly, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chevrolet customer service at 1-800-222-1020, or GMC customer service at 1-800-462-8782. GM's number for this recall is 16370. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2016 Chevy Colorado Duramax gets 31 mpg highway

The 2016 Chevrolet Colorado Duramax and its similarly diesel-powered GMC Canyon sibling are the most fuel-efficient new trucks on the market in America. The Environmental Protection Agency estimates 31 miles per gallon highway, 22 mpg city, and 25 mpg combined for two-wheel-drive Colorado and Canyon diesels. That's just good enough to take the pickup fuel-economy title from the Ram 1500 EcoDiesel HFE, which carries EPA estimates of 29 mpg highway, 21 mpg city, and 24 mpg combined. Four-wheel-drive models offer slightly lower economy figures of 29/20/23, respectively. Drivers can cover quite some distance, too – the GM twins' 21-gallon tanks mean a maximum range of 651 miles. <p>Your browser does not support iframes.</p> Diesel's reputation may be somewhat tarnished in the US after Volkswagen's emissions scandal, but Chevy wants to assure potential customers that there are no tricks with the Colorado's figures. The pickup's engine features NOx-reducing tech like exhaust gas recirculation, and the EPA and California Air Resources Board recently chose the truck to take the additional step of real-world emissions tests. The 2.8-liter Duramax four-cylinder with 181 horsepower and 369 pound-feet of torque had no problems with the more stringent evaluation, and "the agency expressed no issues or concerns," according to the company's statement. The diesel Colorado goes on sale this fall, and the Duramax costs $3,730 over a similarly equipped V6 model. We've gone ahead and included dueling press releases from both Chevy and GMC below for your reading pleasure. Related Video: CHEVROLET COLORADO DIESEL: AMERICA'S MOST FUEL EFFICIENT PICKUP 2015-11-09 2016 Colorado two-wheel drive model offers EPA-estimated 31 mpg highway Up to 7,700 pounds of trailering when properly equipped DETROIT – Chevrolet today confirmed that the 2016 Colorado two-wheel drive with the Duramax turbo-diesel will be the most fuel efficient pickup in America, offering an Environmental Protection Agency-estimated 31 mpg highway fuel economy. The EPA-estimated highway fuel economy for 2016 Colorado four-wheel drive diesel is 29 mpg. The EPA has issued a Certificate of Conformity for the Chevrolet Colorado Duramax diesel. The agency expressed no issues or concerns following its recent extensive testing and evaluation of the emission control system on the Colorado Duramax diesel.