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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Editors' Picks August 2021 | Honda Civic, Mercedes S-Class and more

This month of Editors' Picks saw us award the honor to a couple of redesigned stalwarts like the Honda Civic and Mercedes-Benz S-Class. Plus, a new crossover that splits the difference between the compact and subcompact class takes home the prize. On top of this, we'll introduce you to a new term: midcompact. We'll be using this to describe those in-between crossovers that are a tad too small to be considered compact, but too large to neatly fit into the subcompact class. For a few examples of these "midcompact" cars, we'll point you to the Ford Bronco Sport, Kia Seltos and VW Seltos. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in August that earned an EditorsÂ’ Pick. 2021 Genesis G70 2022 Genesis G70 View 26 Photos Quick take: Genesis hits all the right buttons with its G70. It's attractive, fun to drive and can be had for a fair price. Enthusiasts should give it a shot before taking home one of its German competitors. Score: 8 What it competes with: Alfa Romeo Giulia, Lexus IS, Acura TLX, Infiniti Q50, Audi A4, BMW 3 Series, Mercedes-Benz C-Class, Cadillac CT4, Volvo S60 Pros: Sharp handler, stunning exterior looks, strong engines Cons: Average interior, loses manual option, small backseat and trunk From the editors: News Editor Joel Stocksdale — "I was already a big fan of the Genesis G70. It has brilliant handling, and the twin-turbo V6 is a beast. It's even a bargain against the competition. And Genesis just made it look a lot better. I wish they'd done a bit more to update the interior, but it's still not a bad cabin. Besides, you won't think too much about it when you're hustling down a fun back road." Features Editor James Riswick — "Yes, it is small, but in a sport sedan segment where "sport" means increasingly less, the G70 still delivers (in part because of that smallness).

GM recalling 1.4 million older vehicles for oil leak fire risk

General Motors is recalling 1,411,332 older vehicles with its 3.8-liter V6 yet again due to a fire risk. Specifically, there are 1,283,340 of them in the US, and the affected models are the: 1997-2004 Pontiac Grand Prix 2000-2004 Chevrolet Impala 1998-1999 Chevrolet Lumina 1998-2004 Chevrolet Monte Carlo 1998-1999 Oldsmobile Intrigue 1997- 2004 Buick Regal The fault with these vehicles is that oil can drip onto the hot exhaust manifold during hard braking, which can potentially cause of fire. In the last six years, there have 19 reported minor injuries from this problem but no crashes or fatalities, according to the company. Spokesperson Alan Adler also told Autoblog: "GM has reports of 1,345 fires in vehicles that were repaired under two previous recalls for this issue." At this time, GM is still developing a remedy for the problem. According to Adler, the company advised owners to park these vehicles outside for the previous recalls. "The cars can be safely driven. In cases where a customer reported an engine fire while driving, smoke was reported, which would be an indication of a malfunction," he said. This is GM's fourth recall for this problem since 2008, according to The Detroit News. At one point it was believed that aging valve cover gaskets allowed the oil to leak out and drip onto the manifold. A campaign in 2009 covered nearly 1.5 million of these models through the 2003 model year for the same issue. At the time, dealers installed new spark plug wire retainers as a fix. Related Video: GM Statement: General Motors is recalling 1,283,340 older sedans and coupes in the U.S. from the 1997 to 2004 model years because drops of oil may be deposited on the hot exhaust manifold through hard braking, which can cause engine compartment fires. GM is working on a remedy. The company is aware of post-repair fires in some vehicles but no crashes or fatalities. There have been 19 reported minor injuries over the last six years. These vehicles with 3.8-liter V6 3800 engines are affected: 1997-2004 Pontiac Grand Prix, 2000-2004 Chevrolet Impala, 1998-1999 Chevrolet Lumina and 1998-2004 Chevrolet Monte Carlo, 1998-1999 Oldsmobile Intrigue and 1997-2004 Buick Regal. Including Canada, Mexico and exports, the total population is 1,411,332.