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GM and Isuzu to partner for medium-duty commercial truck

General Motors is returning to the medium-duty truck business in the US for the first time since 2009 thanks to a new deal with longtime-partner Isuzu. The arrangement brings the Isuzu N-series models to Chevrolet dealers with the Bowtie's branding on them in 2016. There are six medium-duty Chevy models arriving at dealers in regular cab and crew cab bodies: the 3500, 3500HD, 4500, 4500HD, 5500, and 5500HD. The trucks will be sold as a bare chassis for buyers to outfit to their needs. Depending on model, customers will have the choice of an Isuzu-sourced 3.0-liter and 5.2-liter diesel engines or a 6.0-liter V8 gasoline-fueled engine from GM and six-speed gearbox. According to company spokesperson Bob Wheeler to Autoblog, the diesel models will be built in Japan and the rest assembled from knockdown kits in Charlotte, MI. This kind of vehicle sharing isn't uncommon for GM in the commercial segment, and it already partners with Nissan to use the Japanese brand's NV200 as the City Express van. The General also once owned a significant stake in Isuzu, and the two have remained collaborators even since then. Isuzu and GM Enter Commercial Vehicle Collaboration Agreement in the U.S. 2015-06-15 DETROIT and FUJISAWA, Japan – General Motors Co. (NYSE: GM) and Isuzu Motors (TSE 7202) have reached an agreement on a U.S. commercial vehicle collaboration, allowing Isuzu to strengthen its product lineup and GM to expand its commercial vehicle portfolio. Isuzu will produce low cab forward models for GM, based off of the Isuzu N-Series. The vehicles will be distributed by participating Chevrolet dealers in the U.S. market starting in 2016. To strengthen the product lineup, GM and Isuzu will explore the use of GM commercial vehicle components for Isuzu low cab forward trucks and GM will continue to produce and supply the 6.0L V-8 gas engine and six-speed transmission for Isuzu gasoline-powered low cab forward trucks. Isuzu and GM have maintained a strategic partnership for more than 40 years, producing collaborative business opportunities throughout the world. This agreement continues that tradition and reinforces a long-term relationship that helps to explore future collaborations in the U.S. commercial vehicle business. About General Motors General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Chevy Volt will have more EV range, bigger battery

Meet the new Volt, not the same as the old Volt. That appears to be the story when General Motors introduces the 2016 Chevy Volt at the Detroit Auto Show in January. Today we're getting some more details on the guts of the new plug-in hybrid, and it turns out they're going to be much improved from the current Volt, which first went on sale at the end of 2010. Sure, the first-gen Volt did get some improvements along the way (a slightly larger battery pack, lane departure warnings) but the new Volt – which will go on sale in the second half of 2015 – marks the first time GM has been able to return to the drawing board and really make the improvements that its customers want. That's how Larry Nitz, GM's executive director of vehicle electrification explained it to AutoblogGreen today when explaining the all-new Voltec extended range electric vehicle (EREV) powertrain. "In the Gen 2 is we gave the engine a little more power, a little more torque, a little more displacement, more capability." – Larry Nitz Nitz said that the new Volt will be better in almost every sense: a bigger battery, longer EV-only range, 20 percent better acceleration in the low speed range and higher overall efficiency. This is due, in part, to the Volt's two motors being able to both act as generators and power the car. As we noted this morning, the 2016 Volt will use a larger, 1.5-liter four-cylinder engine, a version of which is already used in the Chinese-market Cruze. Nitz said that this has a number of benefits, including more power and quieter operation. "Some people would say, why did you make [the first-gen engine] so big. I would say, why did you make it so small?" he said. "It works good, our customers love it, but the reality is that if you go a little bit off and use the car a little harder, you can get the engine to need to operate at a higher speed. In an EV, that's quite noticeable. So, what we did in the Gen 2 is we gave the engine a little more power, a little more torque, a little more displacement, more capability and what it has marginally enabled is not only is it more efficient but it's also quieter." Nitz wouldn't talk about how the new powertrain might affect the two other products that use the Volt's underpinnings – the Cadillac ELR and the Opel Ampera – but if you've got a quieter option, we assume that's something ELR drivers would enjoy. But that's a story for another day.