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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Six-week production shutdown planned for 2016 Chevy Volt

It's no surprise that GM is winding down production of the first-gen Chevy Volt as it prepares to start building the second-gen for a launch in the second half of this year, but for now, things are proceeding as planned, according to Chevrolet spokesperson Michelle Malcho. Malcho told AutoblogGreen that GM "is still making first generation Volt" and that there has been no announcement about when that will change. The only details she would divulge is that, "It will be this summer." "Halting Chevrolet Volt production in anticipation of the all-new 2016 model year is a smart move for GM," Akshay Anand, an analyst at Kelley Blue Book's KBB.com, said in a statement. "[The move] allows for less inventory and incentives on the outgoing model. Hybrid and alternative fuel vehicle sales have been declining for some time now, with gas prices well below the summer prices of 2014." Volt production will cease in the weeks before the traditional two-week auto plant shutdown over the July 4 holiday. A high inventory of Volts is a factor in the production cuts, but not the only one, Malcho said. The plant construction, engineering changes and pre-production plans for the new Volt and CT6 all were part of the decision, she said. Nationwide, there is about a 200-day supply of Volts on dealer lots (roughly 100 days in California, the car's biggest market), according to the Detroit Free Press, which says there will be a six-week retooling period (twice as long as normal, but other sources say the shutdown will be four weeks long) at GM's Hamtramck plant this summer to get ready for the second-gen model. The 2016 Volt will get an increase in all-electric range to 50 miles and will then get 41 miles per gallon when the battery runs out. It also has a fifth seat that straddles the battery tunnel and a larger li-ion battery. Related Video: The AP contributed to this report. Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM, Detroit Free Press Green Plants/Manufacturing Chevrolet Electric Hybrid

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.