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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Chevy Silverado unveiled in full at Texas State Fair

It's State Fair time down in the Lonestar State, which means a lot of things to a lot of Texans: rodeos, cook-offs, country music concerts, big belt buckles, and even bigger hats. But it also means new trucks. Ford used the occasion this year to roll out its new F-Series Super Duty pickups, but the Blue Oval won't have the show all to itself as Chevy is also on hand to reveal in full its latest updates to the Silverado. The Bowtie brand gave us our first glimpse at its updated 1500-series pickup back in July, but has now revealed the revised truck in full – and not just in Z71 spec, either. Buyers will be able to choose between WT, LS, LT, LTZ, and High Country trim levels – to say nothing of the various cab, box, and powertrain configurations. The top three get all-LED exterior lighting. And while the Z71 adopts the color-keyed trim we saw previously, other models like the LT, LTZ, and (to a lesser extent) the top-of-the-line High Country still bring the chrome for those who want it. Whichever the model, the new Silverado boasts a more muscular-looking front-end and a more sculpted hood. Inside, the new Silverado gets an optional MyLink system with Apple CarPlay and Android Auto support. The revised truck also benefits from added safety technology and convenience features. Engine options include a 4.3-liter V6 with 285 horsepower and 305 pound-feet of torque, a 5.3-liter V8 with 355 hp and 383 lb-ft, and a 6.2-liter V8 with 420 hp and 460 lb-ft. The news when it comes to powertrains is that the eight-speed automatic launched last year on the larger V8 is now being offered on the smaller 5.3 as well. 2016 Silverado: The New Face of Strong 2016 Silverado designed to build on Chevrolet's truck momentum 2015-09-24 - Bolder, more muscular look reflects Silverado strength, dependability - Expanded use of 8-speed transmissions; additional safety technologies - Available support for Apple CarPlay and Android Auto DALLAS – The new 2016 Chevrolet Silverado 1500 brings muscular designs and new customer-focused technologies to the most dependable, longest-lasting family of full-size pickups on the road. The new Silverados make their public debut today at the State Fair of Texas in Dallas. "The new 2016 Silverado will build on the Chevy truck legacy of dependability," said Sandor Piszar, marketing director for Chevrolet trucks.

GM recalls 668,000 SUVs due to faulty anchor bars for child seats

DETROIT — General Motors is recalling more than 668,000 small SUVs in the U.S. because owners may not be able to hook child seats to the anchors. The recall covers certain 2020 to 2023 Chevrolet Equinox and GMC Terrain SUVs. The National Highway Traffic Safety Administration says in documents posted on its website Thursday that the rear-seat lower anchor bars may have had too much powder coating. That could make them too thick and prevent a child seat from being installed. GM says no crashes or injuries have been reported. The automaker is asking owners to install child seats using the seatbelts until the latches are repaired. Dealers will inspect the anchors and replace the finish if necessary. Owners will be notified by letter starting June 26.   Recalls Chevrolet GM GMC SUV child safety car seat