1975 Chevrolet Nova Custom Hatchback 2-door 4.1l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Pics Aplenty: Meet the 2014 Chevrolet Silverado and GMC Sierra [w/poll]

Today was a pretty big day for General Motors, debuting the all-new Chevrolet Silverado and GMC Sierra light-duty pickup trucks ahead of their official showcase at the 2013 Detroit Auto Show. And now that the dust has settled at GM's big reveal event, we've had a chance to snap dozens of photos of the new pickup pair from every angle.
We already told you the important bits earlier today (click here in case you missed it), but let's recap. Under the hood are three new engines - a 4.3-liter V6, 5.3-liter V8 and 6.2-liter V8 (you know, a version of the small-block that'll also be found under the hood of the C7 Corvette), all mated to six-speed automatic transmissions. The 2014 model year marks the return of the Z71 off-road package with Rancho shocks, front tow hooks and beefier underbody protection. Inside, there's a host of new technology and a greater focus on better quality and refinement.
Some of the nitty-gritty specifics (like engine output numbers and fuel economy) have yet to be revealed, and since we haven't driven the finished products yet, it's hard to say how these trucks will fare against rivals like the Ram 1500 and Ford F-150. For now, we can only judge these two books by their covers, and while we do like the designs of the new trucks, we Autoblog staffers are torn on exactly which one looks best.

Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Chevrolet Camaro goes to South Korea - Click above for high-res image
General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camaro would lead the way in GM's efforts to market Chevrolet in South Korea.
For now at least Chevrolet and Daewoo-branded vehicles will coexist in the Korean market. However, while we were in China last week GM officials told us that the Daewoo brand, which has been somewhat tainted by past quality issues, would eventually be phased out in favor of Chevrolet. When the new Aveo launches next year it will likely be badged as a Chevrolet even though GM Daewoo is in charge of engineering the car.