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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

GM's European Opel division may eventually go all-electric

General Motors' Opel division in Europe may transform itself into an all-electric vehicle maker by 2030. Granted, a lot can happen between now and then, including a potential buyout by French automaker PSA Group. Regardless, Opel appears to view its electric future beyond the Ampera-e, which is the sister vehicle to the Chevrolet Bolt, and more like Tesla. Opel CEO Karl-Thomas Neumann indicated that focusing on electric drivetrains would be a superior strategy to expanding its EV technology while pushing forward with conventional drivetrains, says Automotive News Europe, citing comments Neumann made to German publication Manager Magazin. General Motors could make the decision to move towards an all-electric vehicle line for Opel as soon as May. Of course, that depends on whether Opel is bought out by PSA, the parent country to Peugeot and Citroen. PSA is in talks to buy General Motors' Opel and Vauxhall divisions, though government and labor representatives in Germany have expressed concerns over potential job losses from the proposed buyout, Reuters says. Regardless, GM has hinted at expanding its electric-vehicle line far beyond the Bolt, which has a 238-mile single-charge range and debuted late last year. Mary Barra, in an interview with CNET, said the Bolt's all-electric platform could be applied to a "huge range of vehicles," though wasn't specific about additional EV models. Opel first showed off its Ampera-e at the Paris Motor Show last fall. The name of the model raised some eyebrows because the Ampera badge had been previously used by Opel for the sister version of the Chevrolet Volt extended-range plug-in. Either way, Opel is looking to take on Renault for electric-vehicle sales supremacy across the Pond. Related Video:

24 Hours of Le Mans live update part three

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice. Parker lives in Hawaii and has an associates degree in dropping f-bombs. For Part One, click here. Part Two is here. Really hoped I'd be able to grab an hour or two of sleep before the sun rose over Le Mans. Dark dark dark, couldn't figure out what was going on. Commentators struggled at times as well. But I couldn't do it. Endurance racing is just too exciting. Grabs my attention with both fists. Screams, "watch these men DRIVE!" A neighbor invited me over for drinks. Told him, "Can't do it, gotta watch Le Mans!" Maybe not exactly. I'll admit, at times my attention wandered. I did a load of laundry. Ate some snacks. Half listened to the commentary. Threw a hump at my wife. I learned that Patrick Long, driving #88, is big brother to Kevin "Spanky" Long. Spanky's a bit of a legend in the skate world. Always weird how top notch talent can run in families like that. Kind of surprised I've never heard that before. Worked for a skate mag for a years, met Spanky a handful of times. Someone must've told me that he has an older brother who drives race cars. Dash cams at night are scary. High powered headlights in the P1s reach almost 300 meters. Cars outrun that distance easy. Seems like they're just steering into the black and hoping for the best. But that can't be the case. People'd be dropping dead let and right. Very amused by how the guys in GT are like, "Dude, stop flashing your fucking lights before you pass." But the LMP's are all, "Suck a dick! I do what I want." Top three stayed neck and neck nearly all night long. As the sun gets ready to creep back over the horizon the top three are separated by only eleven and a half seconds. Toyota 5 and 6, Porsche 2. Audi 8 is two laps behind Porsche, beleaguered 7 is dealing with constant trouble eleven laps from the front. GTE Pro sees Ferrari 82 in first, Ford 68 and 69 right behind. To win you've gotta drive perfect, build perfect. Fours cars retired so far. I'm beginning to appreciate the endurance aspect a little more fully. Only really considered the drivers at first. The mental and physical stress driving these cars at these speeds at length would inflict. But keeping the damn things running is the real deal. To win you've gotta drive perfect, build perfect.