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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Sunday Drive: From a mid-engine 'Vette to a restomod RV

Automotive enthusiasts are a diverse bunch. As proof, we present last week's top posts on Autoblog, starting with some really good spy photos of the upcoming mid-engine Chevrolet Corvette. Will it be sold alongside a classic front-engine 'Vette? We have no idea, but we can't wait to find out. Up next is a pickup truck. Can't get much further from a supercar, right? At least both the Corvette and the 2019 Ram 1500 – which will debut a radical new design that appears to eschew the mini big-rig look of past Rams in favor of something more refined – are both American. Decidedly not American? The Mercedes-Benz G-Class SUV. The boxy off-road 'ute looks a heck of a lot like the old one, which is probably a good thing, but we know it'll be fancier and more luxurious than ever before. Check out the leaked images below. Also hailing from Germany, but sharing absolutely nothing else in common at all, is the Audi A4 Allroad. We've been driving this all-wheel-drive wagon for a while now, and we like it quite a bit. And, last but not least, is a 1959 bus that's been converted into an RV. Like we said, y'all certainly are a diverse bunch. Mid-engine Corvette — our clearest pictures yet 2019 Ram 1500 shows its full face 2019 Mercedes-Benz G-Class revealed in leaked photos 2018 Audi A4 Allroad Drivers' Notes Review | Wagons still rule This Mercedes O 319 restomod camper van shames your VW Microbus Audi Chevrolet Mercedes-Benz RAM Truck Coupe Minivan/Van SUV Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Supercars mid-engine corvette recap sunday drive

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #323
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