1966 Chevy Ii Nova Sedan 2 Door on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

1956 Corvette SR-2 factory racer profiled

The Chevrolet Corvette has earned its place as America's sports car, capable of taking on the best the world can throw at it. Much of that winning reputation was earned with victories on the track. Now, there was a chance to own an early piece of the nameplate's motorsport history in the form of a 1956 Corvette SR-2 racer, but some deep pockets were necessary to get it, with an estimate of $6.885 million. The story behind the SR-2 is fascinating. In 1956, famous General Motors designer Harley Earl's son was racing in a Ferrari. Obviously, that wasn't going to work given his father's position within the automaker, and Harley and Corvette engineer Zora Arkus-Duntov got to work on a faster racecar. Three were made. This one was reportedly the first, and for 1957 it also received a fuel-injected V8 making a claimed 331 horsepower and four-speed manual gearbox, according to "Corvette Mike," the owner and seller. The SR-2 went on display in Scottsdale, AZ appropriately timed to coincide with the big Barrett-Jackson auction there that wrapped up this weekend. The car wasn't part of that event; instead marque specialist Mike Vietro sold the racer as a private treaty sale. Company spokesperson Troy Worrell told Autoblog both the bids and identities of the bidders will remain undisclosed. The video above goes into even deeper detail about this rare, finned Vette or check out the car's full description for even more info.

More Corvette Stingray Factoids: Vanishing panel gaps and 26-mpg LT1

During January's Detroit Auto Show, we managed a longer than expected wandering tag-team interview with C7 Corvette chief engineering exec Tadge Juechter (pictured above), and LT1 engine boss Jordan Lee (pictured below). They are, quite honestly, two of the very nicest bigshot lads to ever walk the engineering corridors of an American manufacturer. Both are enthralled by what they're doing for a day job. So are we.
We've followed the pre-sale anticipation for the Chevrolet C7 Corvette Stingray like an Oreck vacuum yanking every speck of dirt from a well-trampled carpet. Everything is reportable and contains a grain of further knowledge about this dramatically important and cheered-for car, as it continues to be pressured into representing all that is superior about the American dream. The Corvette wears one heavy cloak.
So, most of what was talked about has been expertly reported already right here on Autoblog. But, looking through our notes again, both Jeuchter and Lee added facts to the buzzing mix.