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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2016 Chevy Equinox brings its revised face to Chicago

It's vital these days for automakers to keep up with the Jones' when in the crossover market. The segment is just too popular among buyers to let a vehicle waste away, and Chevrolet is giving the 2016 Equinox a slight refresh at the Chicago Auto Show to hopefully keep people interested. In reality, though, the CUV isn't too much different beyond a tweaked face and some interior improvements. The exterior now boasts a revised front fascia with a chrome-accented grille and projector beam headlights, and at the rear there are new taillights. Top -evel models get LED running lights, as well. Inside, the Equinox features a standard seven-inch touchscreen infotainment system with a backup cam, and for added safety, the CUV is now available with rear cross traffic and blade zone alert on some trims. Beyond these updates, the powertrains carry over entirely from before with the choice between a 2.4-liter four-cylinder and a 3.6-liter V6. These refreshed 2016 models go on sale this fall. Related Video:

GM reportedly developing 2.5-liter turbo four-cylinder

General Motors is allocating a massive amount of resources to developing electric technology, but it's not forgetting about the gasoline-powered cars that make up the bulk of its sales. It's reportedly designing a new 2.5-liter turbocharged four-cylinder engine based on its 2.7. Citing "sources familiar with the matter," enthusiast website GM Authority wrote that the 2.5-liter four is "in [the] final stages of development," meaning it should be announced sooner rather than later (assuming the report is accurate). Technical details are few and far between as of writing. The publication learned that the 2.5 will be part of the Cylinder Set Strategy (CSS) family of engines and that it will be mechanically related to the 2.7-liter currently found in the Chevrolet Silverado 1500, among several other models. It will feature dual overhead camshafts. It's too early to tell which models the 2.5-liter four-cylinder will end up in, or how much power it will generate. The output will likely depend on the application. For context, the 2.7 delivers 310 horsepower at 5,600 rpm and 348 pound-feet of torque between 1,500 and 4,000 rpm in the Silverado. In the smaller Colorado, it provides anywhere between 237 and 310 horsepower depending on the trim level selected. While this is pure speculation, our crystal ball tells us the engine will end up powering crossovers. It's an easy deduction to make. We can't imagine it will be offered in the Silverado, and seeing it in the Colorado is unlikely because its entry-level engine develops 237 horsepower; there's likely not much of a market for a midsize truck with 200 or so horsepower. Putting it in the Corvette wouldn't make sense and the Camaro has nearly reached the end of its life cycle without a successor planned. This leaves us with Chevrolet's range of crossovers, like the Equinox, as well as their GMC-, Buick-, and Cadillac-branded counterparts. We're not discounting the possibility that the cars set to receive the 2.5 haven't been unveiled, but those are likely crossovers, too; the odds of seeing another big Chevy sedan are very, very low. General Motors hasn't commented on the report, and it hasn't publicly announced plans to expand its CSS family of engines. If the report is accurate, we should learn more about the new turbocharged, 2.5-liter four-cylinder engine in the not-too-distant future. Featured Gallery 2022 Chevrolet Equinox RS View 56 Photos Buick Chevrolet GM GMC