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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Silverado HD, Touareg V10 TDI face off in diesel tug-of-war

A couple weeks ago, we watched a Chevrolet Silverado get dominated by a Dodge Ram Heavy Duty in a fullsize pickup tug-of-war, but in that truck's defense, Chevy's Vortec gas engine was no match for the torquey Cummins turbo diesel. For our next round of vehicular tug-of-war, a Duramax-powered Silverado HD takes on Volkswagen Touareg V10 TDI.
Now, on paper, putting the Duramax V8's 365 horsepower and 660 pound-feet of torque up against the V10's 310 hp and 553 lb-ft looks like an easy win for the Bowtie, but unfortunately, this battle has a similar result as the Dodge versus Chevy video, with the Silverado smoking its tires trying to move forward as it gets pulled backwards. Put another way: YouTube 2, Chevy Silverado 0.
It just goes to show, though, that big tires, bolt-on fender flares and goofy smoke stacks don't improve your towing abilities. Besides, what did the Silverado driver expect when the Touareg V10 TDI has towed a Boeing 747 in the past?

2020 Chevy Trax spied sporting design cues from the new Blazer

We saw spy shots in August for what we thought was either a redesigned Chevrolet Trax or new GMC subcompact crossover. At the time we were leaning Chevy. But after this latest batch of spy shots taken near GM's proving grounds, we're now thinking this one is the Trax replacement and the other one was a GMC. For one, the thin row of LEDs looks remarkably similar to the 2019 Chevy Blazer's LED strip. The additional light slightly below that is similar to the Blazer as well, leading us to believe that the next Trax will have a Blazer-esque front end. At first glance, this vehicle looks slightly larger than today's Trax with a much brawnier shape than the current blob-like design. The rear roof cladding could be hiding the same sloped rear window with spoiler hangover we see on the Blazer. Circling back to the other small GM crossover we caught testing, this one doesn't have those Blazer elements. The curved windshield and sloping roof are like those of the GMC Terrain, as are the horizontal grille bars. By contrast, the above car has a straighter windshield and a roof shaped more like the Blazer. One element that does seem to diverge from the new Blazer are the taillights, but they don't exactly look production-ready anyway. If we're right about this being the next Trax (and we're pretty sure we are) then this looks to be a more distinctive vehicle than what it will replace. The mirrors have left their awkward spot on the doors, and it's shaping up to be a much sportier looking crossover as a whole. This vehicle will most likely end up being a 2020 model year car, and if so, we would expect to see undisguised photos of both it and the assumed GMC version next year. Related Video: Featured Gallery 2020 Chevrolet Trax spy shots Spy Photos Chevrolet GMC Crossover SUV Future Vehicles chevy trax