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GM to build next-gen Chevy Cruze in Mexico

As one of its global products, General Motors builds the Chevy Cruze for local consumption at assembly plants around the world: in Australia, South Korea, Vietnam, Thailand, China, India, Kazakhstan, Russia, Brazil and Ohio. The automaker is expected to trim those locations for the next generation of its compact sedan, but its latest announcement has it adding a new site to the list: Mexico. As part of a $350-million investment, GM's plant at Ramos Arizpe in Coahuila will gear up for production as one of several sites that will be charged with building the next-gen Cruze. The General has yet to announce just which plants those will be, but it has confirmed that the Lordstown, Ohio, site will once again be among them. The plant in St Petersburg, Russia, which has produced the current Cruze, is being shut down, as is the Holden plant in Elizabeth, Australia. The Ramos Arizpe assembly plant currently puts together the Chevy Sonic and Captiva as well as the Cadillac SRX, but has over the course of its 34-year history handled a variety of models for the Chevy, Pontiac, Buick, Cadillac, Saturn, Opel and even Saab brands. The site handles a quarter of GM's production in Mexico, and exports 87 percent of its capacity to other markets. Invertira GM 350 mdd en Ramos Arizpe para fabricar siguiente generacion de Chevrolet Cruze 2015-03-23 - Se consolida GM de Mexico como el sexto productor global de vehiculos para General Motors Company Ramos Arizpe, Coahuila - General Motors de Mexico anuncio este dia que invertira 350 millones de dolares en su Complejo de Manufactura Ramos Arizpe, para fabricar en estas instalaciones la siguiente generacion del modelo Chevrolet Cruze. "Esta inversion, que forma parte de los 5 mil millones de dolares anunciados en diciembre pasado para todo el pais, fortalecera la presencia de GM Ramos Arizpe en la produccion de nuestra compania a nivel mundial y, por supuesto, consolidara a Mexico como el sexto productor de automoviles para GM Company, con el 7% de la produccion global", informo Ernesto M. Hernandez, Presidente y Director General de GM de Mexico. En una reunion de trabajo en la que participaron Ruben Moreira, Gobernador del Estado de Coahuila y Rogelio Garza, Subsecretario de Industria y Comercio del Gobierno Federal, el Presidente de General Motors en el pais aseguro que el Complejo GM Ramos Arizpe se ha consolidado como un iman para las inversiones de la compania a nivel global. Adicionalmente, Ernesto M.

2014 Chevrolet Impala [w/video]

Can A Fleet Queen Become a Fullsize King?
On paper, the Chevrolet Impala is a pretty strong seller, posting annual sales that have hovered right around 170,000 units for the last two years, but it only takes one trip to practically any rental car agency to discover where the majority of those sales have come from. In fact, General Motors told Autoblog that a full 70 percent of Impala sales last year went to fleet companies for things like rental cars and government vehicles. Logic tells us that this is neither good for resale values nor name equity, so Chevrolet is getting ready to roll out an all-new Impala with improved comfort, styling and technology, hoping to turn the tables on its retail-to-fleet ratio.
Chevrolet's sedans have come on quite strong in the last few months with the introduction of the Cruze diesel and the SS sedan, but while these will likely be low-volume sellers, there's more pressure for the new Impala to perform well as GM looks to slash fleet sales and compete with the wide variety of full-size sub-luxury sedans. Riding on a platform shared with the Buick LaCrosse and Cadillac XTS, the 2014 Impala will compete against the Hyundai Azera, Ford Taurus and Toyota Avalon on the more traditional side, while also looking to take a bite out of somewhat sportier models like the Chrysler 300/Dodge Charger twins and the Nissan Maxima. We headed to sunny San Diego to see if this totally new Impala can stand on its own without the assistance of fleet companies and rental agencies. [w/video

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.