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2015 Chevy Silverado gets Custom Sport package

It's been on our mind for a couple of years that the Chevrolet Silverado could really use "a sophisticated monochromatic look." It is, at long last, a reality. Harking back to the Custom Sport Trucks the company produced in the 1960s, the 2015 Custom Sport package can be had in black or white on LT and LTZ models for those in search of "a touch of elegance." That means body-colored front and rear bumpers and grille surround, a black grille, and chrome applied to the door handles, mirror caps, side moldings and 20-inch wheels. The package, which will cost between $1,950 an $2,950, also throws in projector beam headlamps, tow hooks, and heated mirrors. LT trims can be had in black or white, LTZ trims - including Z71 - offer the choice of black or White Diamond Tricoat. The press release below has more information. Don't everybody rush to the dealer at once. 2015 SILVERADO OFFERS CUSTOM SPORT PACKAGE Inspired by Chevy Custom Sport Trucks that helped launch personal-use pickups DETROIT, 07/01/15 – With the new 2015 Silverado Custom Sport special edition, Chevrolet pays homage to one of its most iconic pickups, adding a sophisticated monochromatic look to double- and crew-cab Silverados. The Custom Sport package features body-colored front and rear bumpers and a body-colored grille surround with a chrome-accented black grille. Other accents include 20-inch chrome wheels, chrome door handles and mirror caps, and chrome body-side moldings. The package also includes projector beam headlamps, tow hooks and heated power-adjusted mirrors. "The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s," said Sandor Piszar, Chevrolet Trucks marketing director. "Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado." The redesigned 1967 Chevrolet pickup entered the market at a time when trucks were starting to move off the jobsites and into the driveways of cities and suburbs. The 1967 Custom Sport Truck, with its bright trim, plush carpet and bucket seats, helped launch a wave of personal use pickups that continues today. For the 2015 Silverado, the Custom Sport package will be available as LT and LTZ models, including Z71s. LT models will be available in black or white, while LTZs will come in black or White Diamond Tricoat. Package prices will vary from $1,950 to $2,950, depending on the model. Dealers can place orders starting this month.

Chevy Corvette Stingray picks up another award, this time from Automobile

The new Chevrolet Corvette Stingray has picked up another buff book accolade after capturing Road and Track's Performance Car of the Year award. The seventh-generation of America's sports car (sorry Viper, Mustang, et al.) has been named Automobile Magazine's Automobile of the Year.
Automobile's award to the Corvette over competitors is the mirror image of its rival Motor Trend, which named the Cadillac CTS its car of the year over the C7. The CTS was, according to the Automobile team, the closest contender to the mighty Stingray. Great news all around for General Motors it seems.
As for what pushed the Corvette past its distant, four-door cousin, Automobile commended its excellent, 6.2-liter V8 calling the car's performance "simply awesome" while also remarking that it is easier to drive fast than ever before thanks to steering and chassis tweaks. Following a theme set by other publications, there were also plaudits for the interior, of all things, with the buff book complimenting the car's ergonomics and material quality, while also praising the standard seats.

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.