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Chevy trademark for E-Ray may signal Corvette hybrid or EV

A spy photographer and friend of Autoblog Chris Doane spotted this trademark filing with the US Patent and Trademark Office, and there's not much to it: Chevy is calling dibs on the "Corvette E-Ray" name, and that raises more questions than answers. Being obsessed with this industry is an Autoblog core value, and Corvette is perennially a big deal. It's also historically, and famously, resistant to change. So what's going on here? Unless it's a pure show car, it's unlikely the E-Ray will be a C7-based hybrid. The current Corvette is a tightly-packaged thing, and batteries are bulky. That makes a concept of some sort all the more likely, especially with the Detroit Auto Show coming up. Unconstrained by the packaging of the real-world Stingray, this E-Ray concept may be a pure EV, or a hybrid, of any configuration. GM has built mid-engined Corvette concept cars in the past, and maybe we'll see one again in a few weeks. A gutted C7 with a pure EV drivetrain is also a remote possibility, although less likely – the Stingray wasn't engineered with that in mind, and we think GM's too big to show off a hack-job at a major auto show. Not that it is a Corvette competitor, but don't forget that the Tesla Model S P85D and it's P90D successor have taken pure EV performance into the mainstream – the upper end of the mainstream, to be sure. It has been enough to draw industry performance players into the genre. Look at Aston Martin's production-possible RapidE concept, a pure EV, and the confirmed-for-production Porsche Mission E. We've heard rumblings in the past that Corvette may become a marque unto itself, spawning a variety of variants (including the hypothesized mid-engined production car – don't hold your breath). Perhaps the gas-powered C8, in whatever form it takes, will be complemented with a greener version. We'll try to dig up insider information about what the E-Ray will reveal itself to be, but rest assured that if it shows up at Detroit we'll bring you analysis of every inch of it.Related Video: Featured Gallery 2016 Chevy Corvette Z06 C7.R Edition View 9 Photos Tip: Chris Doane/Facebook Green Rumormill Detroit Auto Show Chevrolet Electric Future Vehicles Hybrid Performance corvette stingray

Chevy admits there's confusion over Bolt and Volt names

Offering the possibility of 200 miles of driving range and the potential for a price of about $30,000, the Chevrolet Bolt is an incredibly enticing vehicle, and it has an opportunity to be a big player in the EV world. However, the hatchback has been plagued by one problem since the moment it debuted – the name. Bolt sounds very similar to Volt, Chevy's extended-range plug-in, and they can be easy to confuse in a conversation. That's not the best quality to have when trying to get a new vehicle's name out there among customers, and General Motors North America president Alan Batey told the Detroit Free Press that the company is aware of the problem. While the EV is definitely going into production, the model might be wearing a different moniker when it hits showrooms. "We're still in the decision phase. It could go either way," Batey said to the Free Press. He indicated the automaker still has about a year before a final decision is necessary. The Bolt will be built at GM's Orion Assembly plant in Michigan and will likely go on sale around 2017. That will put the Chevy on the market at roughly the same time as the 200-mile Tesla Model 3. Batey didn't seem too concerned, though. "Unlike Tesla, we can spread the cost over a whole lineup," he said to the Free Press. The future doesn't look quite so bright for the Spark EV, though. Batey suggested that it might not last once the longer-range Bolt fills that niche in the lineup. Related Video:

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.