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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Chevy Colorado takes Motor Trend Truck of the Year calipers [w/videos]

The final winner of Motor Trend's prestigious Golden Calipers has been named, with the 2015 Chevrolet Colorado taking the title of 2015 Truck of the Year, likely shocking those who thought Ford's all-aluminum, next-generation F-150 would take the crown. But win the Colorado did, beating not only the new Ford, but two other brutish Blue Ovals in the F-450 and Transit. The midsize pickup also bested its brethren from General Motors, beating the heavy-duty Chevy Silverado 3500, GMC Sierra Denali 2500 and the GMC Canyon, the Colorado's fraternal twin. After an unprecedented two-year stint with the Golden Calipers, Ram sat this year's awards out. Most impressive about the Colorado's victory isn't that it simply beat the US market's other trucks, it did so with a unanimous vote. Praise from MT's editors focused on the trucklet's price, spacious interior, fit and finish and performance. Former Autoblog staffer Jonny Lieberman called the Colorado's steering the best he'd "ever experienced on any truck, full stop," in MT's awards article. "After days of testing, hundreds of miles on the road, and our most rigorous truck testing program to date, our editors unanimously selected the Chevy Colorado as our 2015 Truck of the Year," said MT boss Edward Loh. "Colorado is a smart, capable, and refreshingly honest truck that makes a strong value and efficiency statement. It's perfectly sized and suited for the needs of many of today's truck users." The Colorado joins the 2015 Volkswagen Golf and 2015 Honda CR-V among Motor Trend 2015 award winners. Scroll down for video commentary from General Motors CEO Mary Barra, Loh and a clip of the Golden Calipers being handed over. Also, check out GM's full press release on its big win. The video meant to be presented here is no longer available. Sorry for the inconvenience. The video meant to be presented here is no longer available. Sorry for the inconvenience. The video meant to be presented here is no longer available. Sorry for the inconvenience. MOTOR TREND Names Chevrolet Colorado 2015 Truck of the Year Midsize pickup outclasses competition in design, engineering, efficiency, safety and more 2014-12-03 EL SEGUNDO, Calif. – After its most comprehensive truck evaluation program in history, MOTOR TREND has selected the Chevy Colorado as its 2015 Truck of the Year®. MOTOR TREND's Truck of the Year program is only open to all-new or significantly updated trucks and vans for the upcoming model year.

Chevy Sail 3 lands in China

Shanghai General Motors took 32 cars to this year's Guangzhou Motor Show, with its Chevrolet Sail 3 leading the way. After putting almost 1.4 million of them into Chinese hands, the third generation of the Bowtie's entry-level sedan wants to "take the nameplate and the segment to a new level." Its new architecture sporting a 1.4-inch longer wheelbase supports a growth spurt of two inches in length and 1.8 inches in width. The exterior also gets "eagle eye-shaped" headlights and "dual-c-element taillights." Under the hood will be either a 1.5-liter DVVT or a 1.3-liter VVT, each of them more powerful and more frugal than previous offerings. Both can be paired with a manual or an automatic transmission, and qualify for listing in China's National Energy-Saving and Eco-Friendly Vehicle Catalogue, as well as a 3,000 renminbi rebate ($490 US). You can read more about it in the press release below, and get more info on the Chevrolet Camaro RS Limited Edition, Corvette Stingray Coupe, Buick Regal GS and Excelle XT also introduced at the show. Chevrolet, Buick and Cadillac Take Center Stage at Guangzhou Auto Show - New Chevrolet Sail 3, Camaro RS Limited Edition and Corvette Stingray Coupe make China debut - Buick showcases customized Regal GS and Excelle XT - Shanghai GM announces new telematics strategy featured in upcoming Cadillac product GUANGZHOU, 2014-11-20 – Shanghai GM is displaying 32 vehicles from the Chevrolet, Buick and Cadillac brands at the 12th Guangzhou International Auto Show, which begins today and runs through November 29 in Guangzhou. Among the products that are making their China debut are the third-generation Chevrolet Sail 3, Chevrolet Camaro RS Limited Edition and Chevrolet Corvette Stingray Coupe. In addition, Buick is showcasing a customized Regal GS and Excelle XT, and Shanghai GM is announcing its new telematics strategy that will be featured in an upcoming Cadillac product next year. Chevrolet Sail 3 Entry-Level Family Car Since its introduction 15 years ago, the Sail has been a driving force in the entry-level family car segment. Nearly 1.4 million Sails have been sold across China. The third-generation Chevrolet Sail, named the Sail 3, will take the nameplate and the segment to a new level when it goes on sale nationwide by the end of this year. Built on Shanghai GM's new-generation small car architecture, the Sail 3 has adopted Chevrolet's new design language. It has a sculpted yet slim exterior with a youthful, dynamic feel.