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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

Corvette Z06. Nissan GT-R Nismo. Motor Trend Head 2 Head. 'Nuff said.

Here is a video we've been waiting for, one that will get broadband fiber optic cables glowing like Hooker headers on a dyno. For Episode 62 of Head 2 Head, Motor Trend throws the 2015 Chevrolet Corvette Z06 into the bear pit with the latest Nissan GT-R Nismo. What comes out of that is seventeen minutes of don't-look-away video. We're only going to give you the specs. The 3,527-pound Z06 gets on with a supercharged 6.2-liter V8 with 650 horsepower and 600 pound-feet of torque, applied to the wheels via a seven-speed manual transmission. With the Z07 performance package appended it has a front splitter and winglets, and a three-section rear spoiler among its aero aids. The tested model also wore carbon ceramic brakes, which helped push its $89,985 MSRP out to $105,210. The 3,881-pound GT-R Nismo plays the underdog – again – with a 3.8-liter twin-turbo V6 spitting out 600 hp and 481 lb-ft, yoked to a six-speed dual-clutch transmission. The GT-R left its 'performance bargain' days behind years ago, and this top-shelf version starts at $151,585 but has almost everything it can get, so the as-tested price was only a skosh more at $151,880. We're not going to tell you any more than that. Click on the video and let Carlos Lago and his two mean minions tell you a story you won't soon forget. Related Video: News Source: Motor Trend Channel via YouTube Chevrolet Nissan Coupe Luxury Performance Videos motor trend nissan gt-r nismo head 2 head