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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Six-week production shutdown planned for 2016 Chevy Volt

It's no surprise that GM is winding down production of the first-gen Chevy Volt as it prepares to start building the second-gen for a launch in the second half of this year, but for now, things are proceeding as planned, according to Chevrolet spokesperson Michelle Malcho. Malcho told AutoblogGreen that GM "is still making first generation Volt" and that there has been no announcement about when that will change. The only details she would divulge is that, "It will be this summer." "Halting Chevrolet Volt production in anticipation of the all-new 2016 model year is a smart move for GM," Akshay Anand, an analyst at Kelley Blue Book's KBB.com, said in a statement. "[The move] allows for less inventory and incentives on the outgoing model. Hybrid and alternative fuel vehicle sales have been declining for some time now, with gas prices well below the summer prices of 2014." Volt production will cease in the weeks before the traditional two-week auto plant shutdown over the July 4 holiday. A high inventory of Volts is a factor in the production cuts, but not the only one, Malcho said. The plant construction, engineering changes and pre-production plans for the new Volt and CT6 all were part of the decision, she said. Nationwide, there is about a 200-day supply of Volts on dealer lots (roughly 100 days in California, the car's biggest market), according to the Detroit Free Press, which says there will be a six-week retooling period (twice as long as normal, but other sources say the shutdown will be four weeks long) at GM's Hamtramck plant this summer to get ready for the second-gen model. The 2016 Volt will get an increase in all-electric range to 50 miles and will then get 41 miles per gallon when the battery runs out. It also has a fifth seat that straddles the battery tunnel and a larger li-ion battery. Related Video: The AP contributed to this report. Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM, Detroit Free Press Green Plants/Manufacturing Chevrolet Electric Hybrid

Chevy Colorado and GMC Canyon get trim levels reworked again

GM Authority reports that GM has fiddled with trim packages on the Chevrolet Colorado and GMC Canyon for the 2021 model year, eliminating the base trims on both pickups and implementing small price changes. When the new model year goes on sale, the Chevy will lose the rear-wheel drive Base Extended Cab with the automatic transmission that starts at $22,395 after a $1,095 destination charge. The new entry-level is going to be the Work Truck model with the extended cab in rear-wheel drive, starting at $26,595 assuming the destination charge holds steady. That represents a $4,200 jump over the base 2020 model. MSRPs for the entire Work Truck lineup, from base to the Crew Cab Long Box, rise by $400. Elsewhere in the Colorado line, the four Z71 trims go down by $100, while the two ZR2 trims increase by the same amount. Only the six LT trims don't see any change.  The GMC side is a bit more involved due to previously announced changes. The 2020 Canyon comes in SL, Base Canyon, SLE, SLT, All Terrain, and Denali steps. Last month, GM Authority reported the 2021 Canyon would give all that up for the new names Elevation Standard, Elevation, AT4, and Denali. Since the SL base model retires in 2021, the Elevation Standard takes over at the entry level. Unlike on the Colorado, which sheds one trim, the Canyon lineup gets pared from 20 total combinations of trims, cab sizes, and bed lengths, to 14 total combinations. But like the Colorado, due to the loss of the cheapest configuration, the least expensive 2021 Canyon becomes $4,200 more expensive than in 2020, assuming the destination price remains the same. What's more, the 2021 Elevation Standard pricing adds $700 or $800 to the prices of the 2020 Canyon base and SLE models. There are more increases up the range. The 2021 Elevation trim replaces a combination of SLE and SLT models, bumping prices up by up to $900. In 2020, the least expensive All Terrain model is the Extended Cab Cloth for $37,695. For next year, the least expensive AT4 trim is the Crew Cab Short Box for $39,295. Like-for-like, though, the AT4 represents a $300 premium over the 2020 All Terrain Crew Cab Short Box. Three Denali trims will still stand at the top of the heap, each one going up by $400 in 2021. Until GM details the equipment changes, we won't know how the new pricing equates to value.