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2018 Ford Expedition vs other big SUVs: How it compares on paper

With our Alex Kierstein rightly impressed in his first-drive review of the new 2018 Ford Expedition, we decided to dig a little deeper into the numbers, and we came up with the spreadsheet below to highlight how the new 2018 Expedition compares on paper to its main full-size SUV competitors: the 2018 Chevy Tahoe and Suburban (and therefore the 2018 GMC Yukon), 2018 Toyota Sequoia and 2018 Nissan Armada. We also threw in the new, even bigger 2018 Chevrolet Traverse since, as you'll see, its massive dimensions should put it on the radar for anyone who needs loads of passenger and cargo space but doesn't care as much about towing. A few notes about the chart above. First, the 6.2-liter V8 that's included with the new-for-2018 Tahoe RST trim level is the standard engine on the GMC Yukon Denali. You can apply most of the Tahoe's numbers to the entire Yukon and Yukon XL lineup. Second, though we highlighted categories where the Traverse led, we also highlighted the runner-up full-size SUV, since this was ultimately about that segment. Traverse numbers are broadly applicable to the new Buick Enclave. Related Video: Chevrolet Ford GMC Nissan Toyota SUV Comparison consumer ford expedition gmc yukon chevy traverse toyota sequoia nissan armada chevrolet tahoe ford expedition max

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM cutting back on powertrain warranty citing lack of interest

Generally, when a manufacturer offers a long, high-mileage warranty, it's a sign that it stands behind its products. On top of that, it's generally a selling point for consumers, who can rest easy knowing that any catastrophic failures will be picked up by the manufacturer. Considering those facts, it does seem rather strange that General Motors is slashing the mileage warranty on model year 2016 vehicles from Chevrolet and GMC. Instead of offering consumers a 100,000-mile warranty, GM will now only offer a powertrain warranty up to 60,000 miles. The five-year warranty period, though, remains unchanged. GM will also cut the number of free services being offered to Chevy and GMC owners, as well as Buick drivers, from four to two. "Through research, we have determined that when purchasing a new vehicle, included maintenance and warranty rank low on the list of reasons why consumers consider a particular brand over another," explained a memo sent to dealers by Chevrolet VP Brian Sweeney and his GMC counterpart, Duncan Aldred, and obtained by Automotive News. "As a result, we have benchmarked our competitors, reviewed our current offerings and have concluded the following modifications to align closely with our customers' needs and expectations." While the move might seem odd, Sweeney and Aldred are right – according to Automotive News, Ford, Honda and Toyota each offer a five-year, 60,000-mile powertrain warranty. As for what the money saved by trimming the powertrain warranty will go towards, a GM spokesperson simply told AN that the company will "reinvest the savings we will realize into other retail programs," some of which have been requested by consumers. What are your thoughts? Would a 40,000-mile reduction in a new vehicle's powertrain really turn you off from buying one? Even if it matched its competitors? Is GM better off spending its money elsewhere? Have your say in Comments. Featured Gallery 2016 Chevrolet Equinox View 10 Photos News Source: Automotive News - sub. req.Image Credit: Chevrolet Chevrolet GM GMC Auto Repair Maintenance Ownership warranty