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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.

Engine block heater issues force GM to recall 324,226 diesel heavy duty trucks

General Motors has issued a recall on 324,226 diesel heavy duty trucks that could be susceptible to short circuits, and consequently, potential fire. The recall affects several models of heavy duty Chevrolet Silverados and GMC Sierras with optional engine block heaters. GM is recalling seven different truck models spread across three years. The recall affects the 2017-2019 Chevrolet Silverado 2500HD, 2017-2019 Silverado 3500HD, 2019 Silverado 4500HD, 2019 Silverado 5500HD, and 2019 Silverado 6500HD, plus the 2017-2019 GMC Sierra 2500HD and 2017-2019 Sierra 3500HD. Specifically, it includes these models with the 6.6-liter Duramax diesel engines and the optional engine block heater. The recall technically deals not with the engine block heater itself, but the way it is connected. According to NHTSA campaign No. 19V328000, the engine block heater cord or the terminals that link the cord to the heater could short circuit. A short circuit could potentially damage engine components and result in a fire. According to The Detroit News, 19 fires have been reported but nobody has been injured. GM has yet to figure out a fix, and thus has not yet released a notification schedule for affected customers. If you believe your vehicle is part of the recall, contact GM customer service at 1-586-596-1733 and use reference number N182206310.