1995 Impala Ss - Parts Car Or Good For Restoration - 1994 1996 94 95 96 Wx3 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Impala SS vs. Marauder: Recalling Detroit’s muscle sedans 

Impala SS vs. Marauder — it was comparo that only really happened in theory. ChevyÂ’s muscle sedan ran from 1994-96, while MercuryÂ’s answer arrived in 2003 and only lasted until 2004. TheyÂ’re linked inextricably, as there were few options for powerful American sedans during that milquetoast period for enthusiasts. The debate was reignited recently among Autoblog editors when a pristine 1996 Chevy Impala SS with just 2,173 miles on the odometer hit the market on Bring a Trailer. Most of the staff favored the Impala for its sinister looks and said that it lived up to its billing as a legit muscle car. Nearly two-thirds of you agree. We ran an unscientific Twitter poll that generated 851 votes, 63.9 percent of which backed the Impala. Muscle sedans, take your pick: — Greg Migliore (@GregMigliore) April 14, 2020 Then and now enthusiasts felt the Impala was a more complete execution with guts. The Marauder, despite coming along later, felt more hacked together, according to prevailing sentiments. Why? On purpose and on paper theyÂ’re similar. The ImpalaÂ’s 5.7-liter LT1 V8 making 260 horsepower and 330 pound-feet of torque was impressive for a two-ton sedan in the mid-Â’90s. The Marauder was actually more powerful — its 4.6-liter V8 was rated at 302 hp and 318 lb-ft. The ImpalaÂ’s engine was also used in the C4 Corvette. The MarauderÂ’s mill was shared with the Mustang Mach 1. You can see why they resonated so deeply with Boomers longing for a bygone era and also captured the attention of coming-of-age Gen Xers. Car and DriverÂ’s staff gave the Marauder a lukewarm review back in ‘03, citing its solid handling and features, yet knocking the sedan for being slow off the line. In a Hemmings article appropriately called “Autopsy” from 2004, the ImpalaÂ’s stronger low-end torque and smooth shifting transmission earned praise, separating it from the more sluggish Mercury. All of this was captured in the carsÂ’ acceleration times, highlighting metrically the differences in their character. The Impala hit 60 miles per hour in 6.5 seconds, while the Marauder was a half-second slower, according to C/D testing. Other sites have them closer together, which reinforces the premise it really was the little things that separated these muscle cars. Both made the most of their genetics, riding on ancient platforms (FordÂ’s Panther and General MotorsÂ’ B-body) that preceded these cars by decades. Both had iconic names.

MotorWeek looks back at 1995 Chevy Tahoe, GMC Yukon

MotorWeek's Retro Review series gives us a nostalgic look back at some of the best sports cars and luxury sedans available in the 1980s and '90s. For its latest clip, the show shifts gears to remember the 1995 Chevrolet Tahoe and GMC Yukon. Similar to the success of crossovers today, SUVs were tallying big sales and making big money for automakers in the mid-'90s. The Tahoe and Yukon filled slots in the market as steps down from the larger Suburban. These twins weren't wanting for space, though, with plenty of room to haul around a family. MotorWeek came away generally impressed too, and called the models some "of the better riding sport utilities we've ever experienced." This review comes with some jazzy, electric guitar licks to enjoy in the background.