1964 Chevy Impala Ss Convertible (no Reserve) on 2040-cars

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Impala SS vs. Marauder: Recalling Detroit’s muscle sedans 

Impala SS vs. Marauder — it was comparo that only really happened in theory. ChevyÂ’s muscle sedan ran from 1994-96, while MercuryÂ’s answer arrived in 2003 and only lasted until 2004. TheyÂ’re linked inextricably, as there were few options for powerful American sedans during that milquetoast period for enthusiasts. The debate was reignited recently among Autoblog editors when a pristine 1996 Chevy Impala SS with just 2,173 miles on the odometer hit the market on Bring a Trailer. Most of the staff favored the Impala for its sinister looks and said that it lived up to its billing as a legit muscle car. Nearly two-thirds of you agree. We ran an unscientific Twitter poll that generated 851 votes, 63.9 percent of which backed the Impala. Muscle sedans, take your pick: — Greg Migliore (@GregMigliore) April 14, 2020 Then and now enthusiasts felt the Impala was a more complete execution with guts. The Marauder, despite coming along later, felt more hacked together, according to prevailing sentiments. Why? On purpose and on paper theyÂ’re similar. The ImpalaÂ’s 5.7-liter LT1 V8 making 260 horsepower and 330 pound-feet of torque was impressive for a two-ton sedan in the mid-Â’90s. The Marauder was actually more powerful — its 4.6-liter V8 was rated at 302 hp and 318 lb-ft. The ImpalaÂ’s engine was also used in the C4 Corvette. The MarauderÂ’s mill was shared with the Mustang Mach 1. You can see why they resonated so deeply with Boomers longing for a bygone era and also captured the attention of coming-of-age Gen Xers. Car and DriverÂ’s staff gave the Marauder a lukewarm review back in ‘03, citing its solid handling and features, yet knocking the sedan for being slow off the line. In a Hemmings article appropriately called “Autopsy” from 2004, the ImpalaÂ’s stronger low-end torque and smooth shifting transmission earned praise, separating it from the more sluggish Mercury. All of this was captured in the carsÂ’ acceleration times, highlighting metrically the differences in their character. The Impala hit 60 miles per hour in 6.5 seconds, while the Marauder was a half-second slower, according to C/D testing. Other sites have them closer together, which reinforces the premise it really was the little things that separated these muscle cars. Both made the most of their genetics, riding on ancient platforms (FordÂ’s Panther and General MotorsÂ’ B-body) that preceded these cars by decades. Both had iconic names.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Recharge Wrap-Up: LAPD gets Zero MMX, Chevy's new inverter, Hyundai Tucson's new powertrains

Some police in Los Angeles will be riding Zero MMX electric motorcycles on duty. The LAPD is adding the fully electric police/military all-terrain bikes to its patrol fleet. According to Officer Steve Carbajal of the department's off-road unit, "It costs less than 50 cents to charge compared to using gallons of gas, maintenance is simple, and the community appreciates how quiet they are." The electric bikes, with their lack of noise and a headlight the rider can turn off, also have the benefit of stealth, giving the officers what Carbajal calls "an added tactical advantage." The MMX also has swappable batteries, is designed for quick ignition and has power reserve capabilities so the rider won't be caught with a dead battery while chasing down a perp. Read more at Ride Apart. Remember when it seemed like we'd never run out of oil, and giving your buddy five bucks for gas was actually a worthwhile gesture? Drivers of classic cars in Detroit were able to fill up their tanks at gas prices corresponding to their model year, thanks to a promotion by Hagerty Insurance for National Collector Car Appreciation Day on July 11. That meant prices from 21 to 90 cents a gallon, as the cars that showed up ranged from the years 1929 to 1989. That's about as affordable as charging your EV. Head over to Autoweek for more details and some photos from the event. The next-generation Chevrolet Volt will likely benefit from a new inverter being developed by General Motors. GM is about two-thirds of the way through the development of the new inverter, which should be ready in January 2016. The inverter, which has a peak output of 55 kilowatts a continuous output of 33 kilowatts, will be adaptable for use in other GM vehicles. Chevrolet is working to reduce the Volt's production costs by $10,000 per vehicle, which should make it more affordable, and the new inverter could help reach that goal should it make its way into the car. Read more at Green Car Reports. Hyundai is likely planning some interesting powertrain changes for the 2016 Tucson, says Green Car Reports. Plug-in hybrid? Maybe. Diesel? Probably not. "We are covering the waterfront on all alternative fuel strategies, from standard hybrid, to plug-in, battery-electric, and fuel cell," says Hyundai's US Chief Dave Zuchowski.