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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ram 1500 bests new F-150 in MT pickup shootout

Ford's 2015 Ford F-150 is a technological tour-de-force, what with its aluminum-intensive construction and its powerful and efficient new 2.7-liter EcoBoost engine option. But now that it's hit the market, it's time to get down to brass tacks and find out how just the latest F-150 actually stands up to its rivals in the hyper-competitive fullsize segment. Motor Trend is among the first to round up the Ford (in Lariat 2.7-liter 4X4 guise here) and put it up against the Ram 1500 Outdoorsman EcoDiesel 4x4 and 5.3-liter-equipped Silverado 1500 LTZ Z71 to find out how Dearborn's new-think truck measures up. The test put the trio through over 1,000 miles of tough driving in California and Arizona in a variety of conditions from just cruising around unladen to hauling a trailer. MT found all three trucks to be competent, but the most praise got heaped on the Ram and the Ford, with the Chevrolet falling a step behind its competitors in many tests. Among the Ford's most-liked features was its 2.7-liter, twin-turbo V6 that helped make the F-150 easily the quickest of the group, with some editors saying the engine felt about the same whether driving around with cargo in the bed or not. There was some minor turbo lag during acceleration while trailering, but that issue affected the Ram, too. The Ram's powertrain was lauded, as well. The EcoDiesel was torquey around town, and the 1500's combination of an eight-speed automatic and air suspension was judged to be the best of the lot. It was the most difficult to get into the bed, though. The Ram also won the fuel economy award by netting 20-miles-per-gallon city and 28-mpg highway in the test to beat its Environmental Protection Agency ratings of 19/27. The Ford's EcoBoost managed 17/22, one mpg off each from the EPA numbers, and using a lot of throttle really depleted its efficiency. As MT notes, however, it would take time for the diesel's mileage savings to pay off at the pump for these two trucks. In the end, the Ram just barely eked out the win, with the title partially earned because of "the Ford's unknown maintenance and aluminum repair costs," according to MT. Go check out the full comparison to read all of the details, then let us know what you think in Comments.

Autoblog's guilty pleasure cars

Guilty pleasures are part of life – don't even try to pretend like you don't have one (or two, or six). In the non-automotive space, this could come down to that secret playlist in your iPhone of songs you'll only listen to when you're alone; or think of that one TV show you really do love, but won't admit to your friends. I've got plenty, and so do you. Going back to cars, here's a particularly juicy one for me: several years ago, I had a mad crush on the very last iteration of the Cadillac DTS. Oh yes, the front-wheel-drive, Northstar V8-powered sofa-on-wheels that was the last remaining shred of the elderly-swooning days of Cadillac's past. Every time I had the chance to drive one, I was secretly giddy. Don't hate me, okay? These days, the DTS is gone, but I've still got a mess of other cars that hold a special place in my heart. And in the spirit of camaraderie, I've asked my other Autoblog editors to tell me some of their guilty pleasure cars, as well – Seyth Miersma, as you can see above, has a few choice emotions to share about the Mitsubishi Lancer Evolution. Read on to find out what cars make us secretly happy. Mercedes-Benz SL65 AMG This decadent convertible is the epitome of the guilty pleasure. It's big, powerful, fairly heavy and it's richly appointed inside and out. It's a chocolate eclair with the three-pointed star on the hood. Given my druthers, I'd take the SL65 AMG, which delivers 621 horsepower and 738 pound-feet of torque. That output is borderline absurd for this laid-back convertible. I don't care. You don't need dessert. Sometimes you just crave it. The SL line is about the feel you get on the road. The roof is open. The air, sun and engine sounds all embrace you. It's the same dynamic you could have experienced in a Mercedes a century ago, yet the SL gives you the most modern of luxuries. An Airscarf feature that warms my neck and shoulders through a vent embedded in the seat? Yes, please. Sure, it's an old-guy car. Mr. Burns and Lord Grantham are probably too young and hip for an SL65. I don't care. This is my guilty pleasure. Release the hounds. – Greg Migliore Senior Editor Ford Flex I drove my first Flex in 2009 when my mother let me borrow hers for the summer while I was away at college. The incredibly spacious interior made moving twice that summer a breeze, and the 200-mile trips up north were quite comfortable.