1958 Chevrolet Impala on 2040-cars

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GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video:

Junkyard Gem: 1988 Chevrolet Spectrum Sport Coupe

Before General Motors created the Geo brand for cars built or designed by its overseas partners, the Chevrolet Division put its badges on U.S.-market versions of the Toyota Corolla Sprinter, the Suzuki Cultus and the Isuzu Gemini. Those cars were known as the Nova, the Sprint and the Spectrum, and all became Geos starting with the 1989 model year. Today's Junkyard Gem is one of the last Chevy Spectrums ever sold, found in a Denver self-service yard a few months ago. Midway through 1988, the Chevrolet Spectrum abruptly became the Geo Spectrum and was assigned to the 1989 model year. This car was built in May 1988, making it one of the very last of the pre-Geo Spectrums. The Chevrolet/Geo Spectrum was available as a four-door sedan and as a three-door hatchback, from the 1985 through 1989 model years. For 1988 only, a Spectrum Sport Coupe package, featuring some trim upgrades and these rad decals, could be had on the hatchback. This car was essentially identical to its Isuzu-badged counterpart, the I-Mark. In 1988, the MSRP for the cheapest possible Chevy Spectrum hatchback (the stripped-down Spectrum Express) was $6,495, while its somewhat better-equipped I-Mark twin started at $7,439 (that's $17,128 and $19,617 in 2023 dollars). Meanwhile, the base Hyundai Excel hatchback listed at $5,295 and the Yugo GV cost a hilarious $4,199 ($13,963 and $10,941 in today's money). Power came from this 1.5-liter SOHC four-cylinder, rated at 70 horsepower. A turbocharged version with 110 horsepower was available as well. You could get an automatic transmission in the Spectrum, but this car has the base five-speed manual. This car didn't get the optional air conditioning, but at least it has the traditional Isuzu HVAC control icons featuring blow-dried hair and high-heeled dominatrix boots. Just over 170,000 miles on the odometer. Someone installed a pretty good (for the 1980s) Blaupunkt Charlotte CR148 cassette deck in the dash. This was a necessity if you wanted to enjoy full appreciation of the music of the era. The Spectrum is special! It's as slick as city rain. "I didn't spend a lot of money but with my Spectrum it looks like I did." Joe Isuzu mocked Toyota salesmen when pitching the I-Mark. As was nearly always the case during the 1980s, the JDM ads for the same car were much more fun. They should have recreated this commercial with Spectrums.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."