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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e

Here are the best-selling cars and trucks from January 2015

Every month, Autoblog slogs through all the sales figures reported by automakers that do business in the United States, and, after a little bit of sorting, we put it into an easy-to-read chart in an attempt to make it as easy as possible to follow the ins and outs of sales and shipments. But that only covers the brands themselves, not the individual models they sell. And we think you'd all be interested in knowing which vehicles beat their rivals in sales from month to month, so we've put together this handy gallery to keep you in the know. While the leader of the pack may not come as much of a surprise, the order that the top ten finishes in changes frequently – due to automaker deals, the price of gas, etc. – and we've included some statistics to help you see how their current performance stacks up to month's past. Click here to see January 2015's Top Ten Best-Selling Cars And Trucks In America. By the Numbers Chevrolet Ford GM Honda Nissan RAM Toyota Car Buying