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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy SS to get 1LE-like handling pack

Chevrolet engineers have more plans for the SS, but official approval stands between their wishes and our driving commands. After getting the no-cost option for a six-speed manual last year, Motor Trend reports that some company boffins want to throw the Camaro's track-focused 1LE package at it. On the Camaro that means the Performance Ride and Handling suspension, front and rear stabilizer bars, and 20-inch wheels all around concerning the road-focused bits. MT says that a 1LE on the SS would shed the staggered tires for one size all around, and get new dampers and a new suspension tune. It wouldn't turn the SS into a Dodge Charger SRT Hellcat, but the SS could do even more with its 415 horsepower and 415 pound-feet, hopefully without sacrificing too much of its plush road comfort in the process. It's said that a production example could be done in less than six months, but it sounds like the approval process will take longer. Featured Gallery 2014 Chevrolet SS: Review View 31 Photos News Source: Motor TrendImage Credit: Copyright 2015 AOL Chevrolet Luxury Performance Sedan chevy camaro 1le 1le

Anti-purist 1963 Ferrari GTE sports hot rod Chevy V8

I remember reading a story around the time Fast and Furious: Tokyo Drift came out. It focused on one of the star cars of that film, a 1967 Ford Mustang fastback that started the film as a shell, and in a pinch, was transformed into a modified masterpiece, complete with the RB26DETT engine from a Nissan Skyline GT-R (which started the film under the hood of an S15 Silvia). There was a genuine (and in our minds, absurd) fear in the article that taking a piece of classic American iron and fitting a twin-turbocharged JDM engine would result in some awful trend in the classic car community. If you thought a GT-R-powered classic Mustang was sacrilege, though, this car will probably make you vomit. For the rest of us, it's a neat piece of engineering. Shown above is a 1963 Ferrari 250 GTE, and yes, that's a 302-cubic-inch, small-block Chevrolet V8 under the hood. On top of that, it uses the six-speed manual transmission from a Viper, a nine-inch Ford rear end, and Mitsubishi-sourced paint. So yeah, it's a FrankenFerrari. Check out Road Heads' interview with this custom GTE's owner, which is followed by a brief test drive. And of course, head into Comments afterwards, and let us know what you think. Is this Yankee-powered 250 GTE blasphemous or badass?