Fly Into Wilmington North Carolina And Drive Home In Your New Chevrolet on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

More Corvette Stingray Factoids: Vanishing panel gaps and 26-mpg LT1

During January's Detroit Auto Show, we managed a longer than expected wandering tag-team interview with C7 Corvette chief engineering exec Tadge Juechter (pictured above), and LT1 engine boss Jordan Lee (pictured below). They are, quite honestly, two of the very nicest bigshot lads to ever walk the engineering corridors of an American manufacturer. Both are enthralled by what they're doing for a day job. So are we.
We've followed the pre-sale anticipation for the Chevrolet C7 Corvette Stingray like an Oreck vacuum yanking every speck of dirt from a well-trampled carpet. Everything is reportable and contains a grain of further knowledge about this dramatically important and cheered-for car, as it continues to be pressured into representing all that is superior about the American dream. The Corvette wears one heavy cloak.
So, most of what was talked about has been expertly reported already right here on Autoblog. But, looking through our notes again, both Jeuchter and Lee added facts to the buzzing mix.

Take a close look at the guts of the Chevy Volt battery, powertrain

Just how intimate would you like to get with the powertrain in a Chevy Volt? If you're anything like YouTube user d55guy, then spending a half hour filming yourself taking apart the battery pack, motor, inverter and more for a look inside sounds like your idea of fun. After all, this way you get to see the cooling system, the heavy safety kill switch and count up the individual cells in the battery modules. Fun! Turns out, we also enjoy languidly paced Volt dissection video goodness, and we think you might want to see it as well. So, we've embedded two videos below and if you don't have a better understanding of how the Volt is put together after watching them, well, at least you can't say we never tried to show you anything. Given that what's really happening here is the organized 'destruction' of an expensive and potentially dangerous object, let's talk safety. There's a serious disclaimer at the beginning of the videos and on the YouTube description page, but we feel the need to repeat the gist of it here: do not try this at home. The creator of the video says he is a trained engineer and has been doing things like this "for the better part of a decade," so he apparently knows what he's doing. With that in mind, watch it all below. When you're done seeing the insides of a Volt powertrain up close, if you need more filmed EV dissection/destruction, check out this video designed for first responders approaching a damaged Tesla Model S. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.