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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo

Chevy Volt owners log half a billion electric miles, 2015 production starts

As General Motors gets ready to start 2015 Volt production Monday, Chevrolet is looking back at some of the numbers that got the car to where it is today. The headline number is that Volt owners have collectively put more than a half-billion electric miles on their cars. The unsurprising upshot is that, if you went out and bought a Volt, you're pretty keen on getting as many electric miles out of it as possible. 90 percent of all Volt trips are done purely on electric power. The typical Volt driver goes 970 miles between fill-ups, GM says, and that means that 63 percent of all miles are done on battery power. General Motors executive director Larry Nitz gave AutoblogGreen a few more details on the usage habits of Volt drivers, including that 81 percent of commuting miles are electric. Two-thirds of US Volt drivers charge their vehicle 1.4 times a day, a clear indicator of drivers trying to maximize electric miles through opportunity charging. In fact, Nitz said, 90 percent of all Volt trips are done purely on electric power. GM also says that the Volt's official 35 miles of electric range is still doable for many owners who have had their car for more than 30 months. Looking ahead, we know that one upgrade for the 2015 Volt will be 4G LTE connectivity that can turn the car, like others in the GM family, into a mobile wifi hotspot. We're of course much more interested in when GM is finally going to start production of the next-gen Volt, but GM officials would only tell us that they're very excited about the still-secret vehicle, promising we'll be learning more "soon." Nitz did confirm that today's Volt drivers are most interested in three things from the next-gen model: more range, a lower price and a fifth seat. He did not say whether or not GM will be able to deliver on those requests. Chevrolet Volt Owners Surpass Half a Billion Electric Miles After 30 months of use, a sampling of Volts shows consistent all-electric range 2014-06-19 DETROIT – Since its launch in late 2010, Chevrolet Volt owners have accumulated more than half a billion all-electric miles. Additionally, based on a General Motors' study of more than 300 Volts in service in California for more than 30 months, many owners are exceeding the EPA-rated label of 35 miles of EV range per full charge, with about 15 percent surpassing 40 miles of range.