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Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

GM recalls 64k 2011-2013 Volts over carbon monoxide fears, stop sale on Trax and Encore

General Motors is recalling 50,249 Chevrolet Volts from the 2011-2013 model years in the US and an additional 13,937 exported examples because of fears over carbon monoxide buildup. According to a statement, if a Volt is accidentally left on while running on electric power, its internal combustion engine would eventually kick on to charge on the battery. If this happens in an enclosed space, then carbon monoxide can fill the area, leading to a potential exposure to the dangerous gas. According to GM, there have been two injuries reported due to this issue. To fix the problem, there's a software update to limit the time the vehicle can idle. According to Automotive News, GM is also issuing a stop sale on about 2,300 examples of the 2015 Chevrolet Trax and Buick Encore. In these compact crossovers, it's possible that the steering column assembly could touch the power steering circuit board and cause damage over time. This could potentially cause the system to stop working. Automotive News indicates that the automaker is still working with the supplier to get the necessary parts to repair this problem. General Motors is recalling 50,249 Chevrolet Volts in the U.S. from the 2011-2013 model years to implement a software update that will limit the amount of time a vehicle can be left idling in the "on" or "run" position. If a driver exits the vehicle and inadvertently leaves the vehicle "on" by failing to react to cues and warning chimes emitted by the vehicle, the vehicle's high-voltage battery will drain after a period of time and the gasoline engine will begin to run. If the gas engine runs for a long period of time within an enclosed space, such as a garage, carbon monoxide could build up. GM is aware of two injuries, both related to carbon monoxide build up. The total recall population including Canada and exports is 64,186. Related Video:

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."