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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Chevy Silverado Realtree Edition calls to your inner woodsman

Hunters and woodsmen, this could be your next pickup truck. It's a special-edition Silverado, done up with the camo specialists at Realtree. This truck packs all the off-road equipment you could want, and boasts a special appearance package to set it apart from ordinary citified pickups. The Realtree edition is based on the 2016 Chevy Silverado 1500 in LTZ trim with a crew cab and the Z71 package. It's all blacked out, from the bodywork and Bowtie emblems to the side steps and 20-inch wheels with their all-terrain tires. It features Realtree logos and camouflage graphics inside and out, and since it comes with the Z71 pack, it also features monotube shocks, a locking rear diff, an underbody shield, and hill-decent control. This special edition results from a decade-long partnership between Chevrolet and Realtree, but stops short of a full camo treatment. For that, you may want to scope out the Special Ops edition recently confirmed for production after its debut at SEMA (alongside another Realtree show truck). Outdoorsy types, however, may very well be more attracted to this Realtree special, which could prove just the foil GM needs to the Ram Mossy Oak Edition. It launches in the spring, just in time for hunting season – though you'll still need to fit your own gun rack. Related Video: CHEVROLET INTRODUCES SILVERADO REALTREE® EDITION HERE'S THE STORY Chevrolet today introduced the 2016 Silverado Realtree® Edition – an outdoors-inspired special edition that leverages the strength, versatility and personalization possibilities of the Silverado and distinguishes it with camo graphics from Realtree, the world's leading camouflage brand. It's the latest and strongest example of a decade-long partnership between Chevrolet and Realtree. PRODUCT DETAILS The new Realtree® Edition package is offered on Silverado 1500 LTZ Z71 crew cab models and includes exterior camo graphics and the Realtree logo embroidered on the front-seat headrests. Additionally, interior attributes feature the Realtree camo logo and graphics. The Silverado Realtree® edition also includes special blackout trim, black bow ties, off-road assist steps and black 20" wheels with all-terrain tires. Also included is the legendary Z71 off-road package featuring Rancho monotube shocks, Hill Decent Control, an underbody shield and the G80 auto locking rear differential.

Chevy Bolt to start at $37,500 before rebates

During the recent debut at the Consumer Electronics Show, Chevrolet only described the 2017 Bolt's cost as "affordable" without any further explanation. Now the company's promo site for the EV spilled the beans of the $37,500 price after destination. That means some buyers could get the five-door hatch for $30,000 after the $7,500 federal tax credit – at least as long as that lasts for the Bowtie brand. State incentives might also reduce the bill even more when the Bolt arrives in late 2016. Chevy wants the Bolt to be a mainstream and affordable vehicle that can attract a wide swath of buyers. The company estimates the five-door's range at over 200 miles, which should be plenty for most customers. The promo site also touts that the batteries can recharge in nine hours from the automaker's 240-volt home charger. Inside, buyers find a high-tech cabin with a customizable 10.2-inch infotainment screen and an 8-inch instrument display. To limit range anxiety, the vehicle's computers can take into account the way an owner drives, the weather, terrain, and more to calculate just how much distance remains from the batteries. The system also pushes people to be greener drivers through a game-like interface that offers rewards and rankings. If $37,500 or less for this five-door EV intrigues you, read our Quick Spin of a preproduction example from CES for a better idea of what the Bolt is really like. The powertrain's regenerative braking impressed us even over the short driving course, and the infotainment system seemed incredibly useful. Related Video: