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Ford Mustang chief engineer, mid-engine Corvette | Autoblog Podcast #488

Note: There were some technical difficulties that prevented some of you from downloading this week's podcast. The player and link below should be working now, and the file has reached iTunes and other feeds as well. Thanks to everyone who wrote in to let us know of the issues! On the podcast this week, we have some questions for Ford Chief Engineer Carl Widman. Plus, Associate Editor Reese Counts joins Mike Austin to talk about the latest news, most notably the spy photos of the upcoming mid-engine Corvette. We also chat about the Jaguar F-Type Coupe, the Nissan Armada, and why 0-60 mph is a stupid performance figure. And, of course, we get into some Spend My Money advice, telling strangers what car to buy. And new this week is a cost-no-object what-cars-would-you-buy game. The rundown is below. And don't forget to send us your questions, money-spend or otherwise, to podcast at autoblog dot com. Autoblog Podcast #488 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Mid-engine Chevrolet Corvette spied Chevy Bolt EV comes with 238 miles of range Ford will sell self-driving cars by 2025 Jaguar F-Type Coupe 2017 Nissan Armada (yes, Mike knows it's not a Patrol) Ford Mustang Chief Engineer Carl Widman interview Spend My Money - we give purchase advice Why 0–60 mph is a stupid performance test Rundown Intro - 00:00 The news - 03:30 What we've been driving - 16:20 Carl Widman - 26:44 Spend my money - 37:03 New fun game - 51:48 0–60 mph is overrated - 56:50 Total Duration: 1:04:57 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Chevrolet Ford Jaguar Nissan Car Buying nissan armada mid-engine corvette jaguar f-type coupe

GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")